Modernism in Advertising, Most Extraordinary! in Design and Color in Contrasts and the Use of Opposites in Complexity and Simplicity [Cover Title: Modernistic and Extraordinary Type Faces]

Beschreibung:

[Chicago]: Barnhart Brothers & Spindler 16 pp. 30.5 x 23 cm. Stiff card wrappers printed in black, pink, and orange. Undated, but presumed issued in 1928. Some light soil to covers with some light foxing to rear cover. Bump to fore-edge of front and rear covers resulting in a small nick. Interior is clean and unmarked. Binding sound with no rusting to staples. Founded in 1873 as the Great Western Type Foundry, the Barnhart Brothers & Spindler Type Foundry was responsible for the revival of several 19th century type faces as well as the introduction of new and distinctive type designs. The company employed type designers Oz Cooper, Will Ransom, Robert Wiebking, and Sidney Gaunt, and was eventually bought out by American Type Founders in 1911. This specimen booklet of advertising type faces was most likely released just one year before the two companies finally merged in 1929, and features Oz Cooper's 'Boul Mich' and John W. Zimmerman's 'Cubist Bold' type faces, among others. . Soft Cover. Very Good. Bestandsnummer des Verkäufers 627405

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