An Introduction to Media Relations for Nonprofit Organizations

Do you want your nonprofit to be featured in news outlets for free while maintaining meaningful partnerships with local journalists? An Introduction to Media Relations for Nonprofit Organizations can help your nonprofit receive the news coverage it deserves. Written by former news anchor and journalist Maria Satira, this book is your guide to earned media. She’ll explore key issues nonprofit organizations face when sharing their stories with local and regional media outlets and offer essential information that nonprofits should consider in terms of strategy, pitching, and networking. In addition, this book focuses on how to:

• Use your nonprofit’s expertise to achieve free, earned media opportunities
• Pitch your story to news outlets using Maria Satira’s innovative STRONG method
• Create a media relations policy designed for your nonprofit
• Establish and maintain professional and resourceful relationships with local journalists

The information, data, and personal stories shared in this book will empower your organization to reach out to the media with confidence. As a result, you can expect amplified awareness about your cause, increased revenue through private donations, and boosted volunteer rates.

Let’s get your organization discovered by the media outlets in your community and beyond!