Mark r mcneilly (49 Ergebnisse)

Hardback. Zustand: Very Good. Sun Tzu's "The Art of War" has been admired by leaders as diverse as Mao Tse Tung and General Norman Schwarzkopf. However, written 2000 years ago, the book can be hard to fathom. In this book, Mark McNeilly has extracted six concepts applicable to modern warfare and made them easy to understand and apply to military situations. Drawing on a wealth of historical examples, McNeilly shows that these six principles might be used in wars of the future - limited actions, regional conflicts - and how they can provide insight into current affairs, such as the future course of China's increasingly important strategic and military role in the world. He describes how to win the information war, how to lead by example, and how to use alliances to defeat the opponenet. Perhaps the most important lesson to be learned from Sun Tzu, especially for strategies who want to maximize their resources, is how to "win without fighting". And, should fighting be unavoidable, victory should be achieved in a manner that minimizes losses, leaves the victor stronger and ensures lasting peace. Including the full text of "The Art of War" in the Griffith translation, with cross-references to quotations used in the book, this text aims to unlock these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs or business executives.…

Hardback. Zustand: Good. Sun Tzu's "The Art of War" has been admired by leaders as diverse as Mao Tse Tung and General Norman Schwarzkopf. However, written 2000 years ago, the book can be hard to fathom. In this book, Mark McNeilly has extracted six concepts applicable to modern warfare and made them easy to understand and apply to military situations. Drawing on a wealth of historical examples, McNeilly shows that these six principles might be used in wars of the future - limited actions, regional conflicts - and how they can provide insight into current affairs, such as the future course of China's increasingly important strategic and military role in the world. He describes how to win the information war, how to lead by example, and how to use alliances to defeat the opponenet. Perhaps the most important lesson to be learned from Sun Tzu, especially for strategies who want to maximize their resources, is how to "win without fighting". And, should fighting be unavoidable, victory should be achieved in a manner that minimizes losses, leaves the victor stronger and ensures lasting peace. Including the full text of "The Art of War" in the Griffith translation, with cross-references to quotations used in the book, this text aims to unlock these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs or business executives.…

Hardback. Zustand: Fair. Sun Tzu's "The Art of War" has been admired by leaders as diverse as Mao Tse Tung and General Norman Schwarzkopf. However, written 2000 years ago, the book can be hard to fathom. In this book, Mark McNeilly has extracted six concepts applicable to modern warfare and made them easy to understand and apply to military situations. Drawing on a wealth of historical examples, McNeilly shows that these six principles might be used in wars of the future - limited actions, regional conflicts - and how they can provide insight into current affairs, such as the future course of China's increasingly important strategic and military role in the world. He describes how to win the information war, how to lead by example, and how to use alliances to defeat the opponenet. Perhaps the most important lesson to be learned from Sun Tzu, especially for strategies who want to maximize their resources, is how to "win without fighting". And, should fighting be unavoidable, victory should be achieved in a manner that minimizes losses, leaves the victor stronger and ensures lasting peace. Including the full text of "The Art of War" in the Griffith translation, with cross-references to quotations used in the book, this text aims to unlock these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs or business executives.…

Hardback. Zustand: Fair. This work applies the ancient art of Sun Tzu to the world of business. It is intended for business managers.

Hardback. Zustand: Good. This work applies the ancient art of Sun Tzu to the world of business. It is intended for business managers.

Paperback. Zustand: Very Good. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, ATandT, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.…

Paperback. Zustand: Like New. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, ATandT, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.…

Paperback. Zustand: Good. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.…

Paperback. Zustand: Very Good. Revised. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fair. Updated ed. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

hardcover. Zustand: Good. Ex-price stickers/ stamps on the cover/ dust jacket.

Zustand: Very Good. New Ed. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. New Ed. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.