Inhaltsangabe
Makes The Art of War's strategic insights understandable and useful to the modern business person
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Über die Autorin bzw. den Autor
Mark R. McNeilly is a strategist for IBM as well as an amateur military historian and former infantry and artillery officer. He lives in Apex, North Carolina.
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Sun Tzu and the Art of Business : Six Strategic Principles for Managers
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Oxford University Press, Incorporated, 2000
ISBN 10: 0195137892
ISBN 13: 9780195137897
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers
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Oxford University Press, 2000
ISBN 10: 0195137892
ISBN 13: 9780195137897
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Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0195137892I2N00
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Verlag:
Oxford University Press, 2000
ISBN 10: 0195137892
ISBN 13: 9780195137897
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780195137897
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers
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Oxford University Press Inc, United States, New York, 2000
ISBN 10: 0195137892
ISBN 13: 9780195137897
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Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. To hand down the wisdom he had gained from years of battles, more than two millenia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's (or 'the revered general's') tactics and strategies can be successfully applied to modern business situations. Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive plus the entire text of Samuel B. Griffith's original translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation ('Win All Without Fighting'), how to attack a competitor's weak points ('Avoid Strength and Strike Weakness'), and how to maximize the power of market information for competitive advantage ('Deception and Foreknowledge'). He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition ('Shape Your Opponent'), and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, Kmart, MTV, Otis Elevator, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Even though down-sizing continues to increase corporate competition, and new technology constantly changes the playing field, the basics of business and strategy remain essentially unchanged. Sun Tzu and the Art of Business illuminates the fundamental strategic principles, providing lessons every manager must know to succeed today. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002543029
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers
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Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9780195137897
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Sun Tzu and the Art of Business Six Strategic Principles for Managers
Verlag:
Oxford University Press, New York, NY, 1996
ISBN 10: 0195137892
ISBN 13: 9780195137897
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Paperback. Zustand: Very Good-. First Paperback Edition; Third Printing. 7.9 X 0.7 X 5.2 inches; 261 pages; light yellowing on pages. Light fading on spine. Very Good condition otherwise. No other noteworthy defects. No markings. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be packaged with care and ship on the same or next business day. Buy with confidence. Artikel-Nr. HVD-69752-A-0
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