Verwandte Artikel zu Sun Tzu and the Art of Business: Six Strategic Principles...
Inhaltsangabe
Book by McNeilly Mark R
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Críticas
It is another, more down-to-earth business text based on eastern culture. This is a step-by-step commentary on the classic Chinese text of the fourth century BC, liberally interpreted to make it relevant to today's business problems. I ended up gaining much more from it than I expected, as well as finding it surprisingly easy to read ... a pleasant addition to management's strategic arsenal. (The Times Higher Education Supplement)
Reseña del editor
To hand down the wisdom he had gained from years of battles, more than two millenia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's (or `the revered general's') tactics and strategies can be successfully applied to modern business situations.
Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive plus the entire text of Samuel B. Griffith's original translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation (`Win All Without Fighting'), how to attack a competitor's weak points (`Avoid Strength and Strike Weakness'), and how to maximize the power of market information for competitive advantage (`Deception and Foreknowledge'). He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition (`Shape Your Opponent'), and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, Kmart, MTV, Otis Elevator, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Even though down-sizing continues to increase corporate competition, and new technology constantly changes the playing field, the basics of business and strategy remain essentially unchanged. Sun Tzu and the Art of Business illuminates the fundamental strategic principles, providing lessons every manager must know to succeed today.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagOUP USA
- Erscheinungsdatum1997
- ISBN 10 0195099966
- ISBN 13 9780195099966
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten270
Weitere beliebte Ausgaben desselben Titels
Suchergebnisse für Sun Tzu and the Art of Business: Six Strategic Principles...
Beispielbild für diese ISBN
Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Verlag:
Oxford University Press, 1996
ISBN 10: 0195099966
ISBN 13: 9780195099966
Gebraucht
Hardcover
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. V12M-00107
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Sun Tzu and the Art of Business : Six Strategic Principles for Managers
Verlag:
Oxford University Press, Incorporated, 1996
ISBN 10: 0195099966
ISBN 13: 9780195099966
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP104813931
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Sun Tzu and the Art of Business : Six Strategic Principles for Managers
Verlag:
Oxford University Press, Incorporated, 1996
ISBN 10: 0195099966
ISBN 13: 9780195099966
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP62385435
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Sun Tzu and the Art of Business : Six Strategic Principles for Managers
Verlag:
Oxford University Press, Incorporated, 1996
ISBN 10: 0195099966
ISBN 13: 9780195099966
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 13545260-6
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Verlag:
Oxford University Press, 1996
ISBN 10: 0195099966
ISBN 13: 9780195099966
Gebraucht
Hardcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002126619
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Verlag:
Oxford University Press, 1996
ISBN 10: 0195099966
ISBN 13: 9780195099966
Gebraucht
Hardcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
Hardback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Artikel-Nr. GOR004835006
Anzahl: 2 verfügbar
Foto des Verkäufers
Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Neat dedication on the opening page. Artikel-Nr. wbb0024047023
Anzahl: 1 verfügbar