Mandal manas (66 Ergebnisse)

Zustand: New.

Zustand: New.

xii, 285 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch.

Zustand: New. In English.

Paperback. Zustand: Brand New. 86 pages. 8.50x5.43x8.50 inches. In Stock.

Zustand: New. In English.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Neuware - How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the assumption that human behaviour is a complex process which has a neural basis and the locus of this process is the higher centre of the brain. Both conscious and unconscious processing of stimulus in the brain is responsible for generating behaviour. So if we could develop a deeper understanding of how the brain functions to generate behaviour, we would be more confident in our understanding and prediction of consumer behaviour. The use of neuroscientific techniques, like functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Evoked Response Potential (ERP), and sensors to measure changes in one's physiological state, to understand the mind of the consumer has just begun, and professionals in the field see a huge opportunity for neuromarketing in India. In the domain of neuromarketing, one important question relates to the distinction between Indian and other global consumers of commercial products. Are we different from consumers across the globe The answer is probably 'yes'. This is documented by the fact that we find a distinct change in the marketing strategy of companies; the methods to influence Indian consumers are different from those adopted in other countries. This gives rise to the question: what makes us different The next logical question that arises, assuming that we are different or similar, is can we quantify it Answering why, what and how we are different marks the beginning of the book, followed by issues related to the ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing.The book intends to address each of these issues so that a comprehensive reading in the subject matter would help academicians to decipher consumer behaviour and build theory for possible principles of application in the market. …

Zustand: New. Tanusree Dutta is Assistant Professor at Indian Institute of Management, Ranchi, India. She holds a PhD from the Indian Institute of Technology, Kharagpur.Manas Kumar Mandal is presently serving as the Distinguished Visiting Profe.

Paperback. Zustand: Brand New. 224 pages. 8.66x5.91x0.51 inches. In Stock.

Zustand: New.

Zustand: New. In English.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Zustand: Brand New. 77 pages. 8.75x5.75x0.50 inches. In Stock.

Zustand: New. In English.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Neuware - This important volume provides a holistic understanding of the cultural, psychological, neurological and biological elements involved in human facial expressions and of computational models in the analyses of expressions. It includes methodological and technical discussions by leading scholars across the world on the subject. Automated and manual analysis of facial expressions, involving cultural, gender, age and other variables, is a growing and important area of research with important implications for cross-cultural interaction and communication of emotion, including security and clinical studies. This volume also provides a broad framework for the understanding of facial expressions of emotion with inputs drawn from the behavioural sciences, computational sciences and neurosciences.…

Zustand: New.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This important volume provides a holistic understanding of the cultural, psychological, neurological and biological elements involved in human facial expressions and of computational models in the analyses of expressions. It includes methodological and technical discussions by leading scholars across the world on the subject. Automated and manual analysis of facial expressions, involving cultural, gender, age and other variables, is a growing and important area of research with important implications for cross-cultural interaction and communication of emotion, including security and clinical studies. This volume also provides a broad framework for the understanding of facial expressions of emotion with inputs drawn from the behavioural sciences, computational sciences and neurosciences.…

Taschenbuch. Zustand: Neu. Understanding Facial Expressions in Communication | Cross-cultural and Multidisciplinary Perspectives | Manas K. Mandal (u. a.) | Taschenbuch | xi | Englisch | 2016 | Springer | EAN 9788132229216 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Hardcover. Zustand: Brand New. 2015 edition. 200 pages. 9.25x6.25x0.75 inches. In Stock.

Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 484 | Sprache: Englisch | Produktart: Bücher | This book provides a comprehensive and enriching understanding of the construct of happiness from diverse perspectives. It provides readers with an overview of the issues, problems, and challenges related to well-being and happiness. The book is divided into three sections. It brings together researchers and practitioners from various disciplines, including psychology, sociology, and development studies. Each section includes chapters from leading academicians from across the world. The first section helps the reader understand happiness from a neuroscientific perspective and explores the relationship between happiness and subjective well-being. The second section of the book discusses the importance of building personal resources for happiness from a positive psychology point of view. The last section examines the importance of happiness in the workplace and suggests a sustainable development plan for happiness. It is a must-buy book for individuals nurturing critical thought and searching for a quintessential understanding of happiness. It presents a unique contribution to the literature with its multidisciplinary focus on specific topics.…

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 300 | Sprache: Englisch | Produktart: Bücher | This important volume provides a holistic understanding of the cultural, psychological, neurological and biological elements involved in human facial expressions and of computational models in the analyses of expressions. It includes methodological and technical discussions by leading scholars across the world on the subject. Automated and manual analysis of facial expressions, involving cultural, gender, age and other variables, is a growing and important area of research with important implications for cross-cultural interaction and communication of emotion, including security and clinical studies. This volume also provides a broad framework for the understanding of facial expressions of emotion with inputs drawn from the behavioural sciences, computational sciences and neurosciences.…

Paperback. Zustand: Brand New. reprint edition. 300 pages. 9.25x6.10x0.71 inches. In Stock.

Kartoniert / Broschiert. Zustand: New.

Gebunden. Zustand: New.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides a comprehensive and enriching understanding of the construct of happiness from diverse perspectives. It provides readers with an overview of the issues, problems, and challenges related to well-being and happiness. The book is divided into three sections. It brings together researchers and practitioners from various disciplines, including psychology, sociology, and development studies. Each section includes chapters from leading academicians from across the world. The first section helps the reader understand happiness from a neuroscientific perspective and explores the relationship between happiness and subjective well-being. The second section of the book discusses the importance of building personal resources for happiness from a positive psychology point of view. The last section examines the importance of happiness in the workplace and suggests a sustainable development plan for happiness. It is a must-buy book for individuals nurturing critical thought and searching for a quintessential understanding of happiness. It presents a unique contribution to the literature with its multidisciplinary focus on specific topics.…

Taschenbuch. Zustand: Neu. Understanding Happiness | An Explorative View | Saamdu Chetri (u. a.) | Taschenbuch | xiii | Englisch | 2024 | Springer | EAN 9789819934959 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.