mandal manas kumar (50 Ergebnisse)

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

Zustand: New.

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xii, 285 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch.

Paperback. Zustand: Brand New. 86 pages. 8.50x5.43x8.50 inches. In Stock.

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Zustand: New. Tanusree Dutta is Assistant Professor at Indian Institute of Management, Ranchi, India. She holds a PhD from the Indian Institute of Technology, Kharagpur.Manas Kumar Mandal is presently serving as the Distinguished Visiting Profe.

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Taschenbuch. Zustand: Neu. Neuware - How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the assumption that human behaviour is a complex process which has a neural basis and the locus of this process is the higher centre of the brain. Both conscious and unconscious processing of stimulus in the brain is responsible for generating behaviour. So if we could develop a deeper understanding of how the brain functions to generate behaviour, we would be more confident in our understanding and prediction of consumer behaviour. The use of neuroscientific techniques, like functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Evoked Response Potential (ERP), and sensors to measure changes in one's physiological state, to understand the mind of the consumer has just begun, and professionals in the field see a huge opportunity for neuromarketing in India.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 484 | Sprache: Englisch | Produktart: Bücher | This book provides a comprehensive and enriching understanding of the construct of happiness from diverse perspectives. It provides readers with an overview of the issues, problems, and challenges related to well-being and happiness. The book is divided into three sections. It brings together researchers and practitioners from various disciplines, including psychology, sociology, and development studies. Each section includes chapters from leading academicians from across the world. The first section helps the reader understand happiness from a neuroscientific perspective and explores the relationship between happiness and subjective well-being. The second section of the book discusses the importance of building personal resources for happiness from a positive psychology point of view. The last section examines the importance of happiness in the workplace and suggests a sustainable development plan for happiness. It is a must-buy book for individuals nurturing critical thought and searching for a quintessential understanding of happiness. It presents a unique contribution to the literature with its multidisciplinary focus on specific topics.

Zustand: New. In.

Gebunden. Zustand: New.

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Taschenbuch. Zustand: Neu. Understanding Happiness | An Explorative View | Saamdu Chetri (u. a.) | Taschenbuch | xiii | Englisch | 2024 | Springer | EAN 9789819934959 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: Used. pp. 348.

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Taschenbuch. Zustand: Neu. Consumer Happiness: Multiple Perspectives | Manas Kumar Mandal (u. a.) | Taschenbuch | xii | Englisch | 2022 | Springer Singapore | EAN 9789813363762 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Zustand: Used. pp. 348.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides a comprehensive and enriching understanding of the construct of happiness from diverse perspectives. It provides readers with an overview of the issues, problems, and challenges related to well-being and happiness. The book is divided into three sections. It brings together researchers and practitioners from various disciplines, including psychology, sociology, and development studies. Each section includes chapters from leading academicians from across the world. The first section helps the reader understand happiness from a neuroscientific perspective and explores the relationship between happiness and subjective well-being. The second section of the book discusses the importance of building personal resources for happiness from a positive psychology point of view. The last section examines the importance of happiness in the workplace and suggests a sustainable development plan for happiness. It is a must-buy book for individuals nurturing critical thought and searching for a quintessential understanding of happiness. It presents a unique contribution to the literature with its multidisciplinary focus on specific topics.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides a comprehensive and enriching understanding of the construct of happiness from diverse perspectives. It provides readers with an overview of the issues, problems, and challenges related to well-being and happiness. The book is divided into three sections. It brings together researchers and practitioners from various disciplines, including psychology, sociology, and development studies. Each section includes chapters from leading academicians from across the world. The first section helps the reader understand happiness from a neuroscientific perspective and explores the relationship between happiness and subjective well-being. The second section of the book discusses the importance of building personal resources for happiness from a positive psychology point of view. The last section examines the importance of happiness in the workplace and suggests a sustainable development plan for happiness. It is a must-buy book for individuals nurturing critical thought and searching for a quintessential understanding of happiness. It presents a unique contribution to the literature with its multidisciplinary focus on specific topics.

Taschenbuch. Zustand: Neu. Information Systems Design and Intelligent Applications | Proceedings of Second International Conference INDIA 2015, Volume 2 | J. K. Mandal (u. a.) | Taschenbuch | Advances in Intelligent Systems and Computing | xxx | Englisch | 2015 | Springer | EAN 9788132222460 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Taschenbuch. Zustand: Neu. Proceedings of the First International Conference on Intelligent Computing and Communication | Jyotsna Kumar Mandal (u. a.) | Taschenbuch | Advances in Intelligent Systems and Computing | xxvii | Englisch | 2016 | Springer | EAN 9789811020346 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness.The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinkingand thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled 'Behavioural perspective'. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness,respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets,and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generatelong-lastinghappiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective,i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chaptersrelateto persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messagingsixthchapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninthison the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing.Addressingthe 'what' and 'how' of consumer happiness in the same book makes the book comprehensive.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness.The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinkingand thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled 'Behavioural perspective'. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness,respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets,and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generatelong-lastinghappiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective,i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chaptersrelateto persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messagingsixthchapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninthison the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing.Addressingthe 'what' and 'how' of consumer happiness in the same book makes the book comprehensive.