Manas kumar mandal (45 Ergebnisse)

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Zustand: New. In English.

Paperback. Zustand: Brand New. 86 pages. 8.50x5.43x8.50 inches. In Stock.

Zustand: New. In English.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Neuware - How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the assumption that human behaviour is a complex process which has a neural basis and the locus of this process is the higher centre of the brain. Both conscious and unconscious processing of stimulus in the brain is responsible for generating behaviour. So if we could develop a deeper understanding of how the brain functions to generate behaviour, we would be more confident in our understanding and prediction of consumer behaviour. The use of neuroscientific techniques, like functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Evoked Response Potential (ERP), and sensors to measure changes in one's physiological state, to understand the mind of the consumer has just begun, and professionals in the field see a huge opportunity for neuromarketing in India. In the domain of neuromarketing, one important question relates to the distinction between Indian and other global consumers of commercial products. Are we different from consumers across the globe The answer is probably 'yes'. This is documented by the fact that we find a distinct change in the marketing strategy of companies; the methods to influence Indian consumers are different from those adopted in other countries. This gives rise to the question: what makes us different The next logical question that arises, assuming that we are different or similar, is can we quantify it Answering why, what and how we are different marks the beginning of the book, followed by issues related to the ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing.The book intends to address each of these issues so that a comprehensive reading in the subject matter would help academicians to decipher consumer behaviour and build theory for possible principles of application in the market. …

Zustand: New. Tanusree Dutta is Assistant Professor at Indian Institute of Management, Ranchi, India. She holds a PhD from the Indian Institute of Technology, Kharagpur.Manas Kumar Mandal is presently serving as the Distinguished Visiting Profe.

Zustand: New.

Zustand: New. In English.

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 484 | Sprache: Englisch | Produktart: Bücher | This book provides a comprehensive and enriching understanding of the construct of happiness from diverse perspectives. It provides readers with an overview of the issues, problems, and challenges related to well-being and happiness. The book is divided into three sections. It brings together researchers and practitioners from various disciplines, including psychology, sociology, and development studies. Each section includes chapters from leading academicians from across the world. The first section helps the reader understand happiness from a neuroscientific perspective and explores the relationship between happiness and subjective well-being. The second section of the book discusses the importance of building personal resources for happiness from a positive psychology point of view. The last section examines the importance of happiness in the workplace and suggests a sustainable development plan for happiness. It is a must-buy book for individuals nurturing critical thought and searching for a quintessential understanding of happiness. It presents a unique contribution to the literature with its multidisciplinary focus on specific topics.…

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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides a comprehensive and enriching understanding of the construct of happiness from diverse perspectives. It provides readers with an overview of the issues, problems, and challenges related to well-being and happiness. The book is divided into three sections. It brings together researchers and practitioners from various disciplines, including psychology, sociology, and development studies. Each section includes chapters from leading academicians from across the world. The first section helps the reader understand happiness from a neuroscientific perspective and explores the relationship between happiness and subjective well-being. The second section of the book discusses the importance of building personal resources for happiness from a positive psychology point of view. The last section examines the importance of happiness in the workplace and suggests a sustainable development plan for happiness. It is a must-buy book for individuals nurturing critical thought and searching for a quintessential understanding of happiness. It presents a unique contribution to the literature with its multidisciplinary focus on specific topics.…

Taschenbuch. Zustand: Neu. Understanding Happiness | An Explorative View | Saamdu Chetri (u. a.) | Taschenbuch | xiii | Englisch | 2024 | Springer | EAN 9789819934959 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness.The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinkingand thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled 'Behavioural perspective'. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness,respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets,and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generatelong-lastinghappiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective,i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chaptersrelateto persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messagingsixthchapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninthison the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing.Addressingthe 'what' and 'how' of consumer happiness in the same book makes the book comprehensive.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness.The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinkingand thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled 'Behavioural perspective'. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness,respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets,and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generatelong-lastinghappiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective,i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chaptersrelateto persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messagingsixthchapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninthison the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing.Addressingthe 'what' and 'how' of consumer happiness in the same book makes the book comprehensive.…

Taschenbuch. Zustand: Neu. Consumer Happiness: Multiple Perspectives | Tanusree Dutta (u. a.) | Taschenbuch | Studies in Rhythm Engineering | xii | Englisch | 2022 | Springer | EAN 9789813363762 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Taschenbuch. Zustand: Neu. Information Systems Design and Intelligent Applications | Proceedings of Second International Conference INDIA 2015, Volume 2 | J. K. Mandal (u. a.) | Taschenbuch | Advances in Intelligent Systems and Computing | xxx | Englisch | 2015 | Springer | EAN 9788132222460 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Taschenbuch. Zustand: Neu. Proceedings of the First International Conference on Intelligent Computing and Communication | Jyotsna Kumar Mandal (u. a.) | Taschenbuch | Advances in Intelligent Systems and Computing | xxvii | Englisch | 2016 | Springer | EAN 9789811020346 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book covers a wide range of topics in Computer Science and Information Technology including swarm intelligence, artificial intelligence, evolutionary algorithms, and bio-inspired algorithms. It is a collection of papers presented at the First International Conference on Intelligent Computing and Communication (ICIC2) 2016. The prime areas of the conference are Intelligent Computing, Intelligent Communication, Bio-informatics, Geo-informatics, Algorithm, Graphics and Image Processing, Graph Labeling, Web Security, Privacy and e-Commerce, Computational Geometry, Service Orient Architecture, and Data Engineering.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The second international conference on INformation Systems Design and Intelligent Applications (INDIA - 2015) held in Kalyani, India during January 8-9, 2015. The book covers all aspects of information system design, computer science and technology, general sciences, and educational research. Upon a double blind review process, a number of high quality papers are selected and collected in the book, which is composed of two different volumes, and covers a variety of topics, including natural language processing, artificial intelligence, security and privacy, communications, wireless and sensor networks, microelectronics, circuit and systems, machine learning, soft computing, mobile computing and applications, cloud computing, software engineering, graphics and image processing, rural engineering, e-commerce, e-governance, business computing, molecular computing, nano computing, chemical computing, intelligent computing for GIS and remote sensing, bio-informatics and bio-computing. These fields are not only limited to computer researchers but also include mathematics, chemistry, biology, bio-chemistry, engineering, statistics, and all others in which computer techniques may assist. …

Hardcover. Zustand: Brand New. 297 pages. 9.25x6.10x0.69 inches. In Stock.

Hardcover. Zustand: Brand New. 338 pages. 10.00x7.25x1.00 inches. In Stock.

Zustand: New.