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Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees
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Buchbeschreibung paperback. Zustand: New. Language: ENG. Artikel-Nr. 9780446672313
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Buchbeschreibung Paperback. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Artikel-Nr. 9780446672313-GDR
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Buchbeschreibung Taschenbuch. Zustand: Neu. Neuware - SELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere , Focus Groups Don'ts , The More You Say, the Less People Hear, Seeing the Forest Around the Falling Tree. Artikel-Nr. 9780446672313
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Buchbeschreibung Zustand: New. SELLING THE INVISIBLE is the first book to address the millions of people who work in America s service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.Über d. Artikel-Nr. 5917025
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