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Verlag: Hachette Book Group USA Mär 2012, 2012
ISBN 10: 0446573094ISBN 13: 9780446573092
Anbieter: Smartbuy, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - Sean King and Michelle Maxwell return in their most shocking case: a high stakes struggle where the relentless needs of national security run up against the absolute limits of the human mind. Available in a tall Premium Edition. 575 pp. Englisch.
Verlag: Hachette Book Group USA Mär 2012, 2012
ISBN 10: 0446672319ISBN 13: 9780446672313
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - SELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere , Focus Groups Don'ts , The More You Say, the Less People Hear, Seeing the Forest Around the Falling Tree.
Verlag: Hachette Book Group USA Mär 2012, 2012
ISBN 10: 1610390938ISBN 13: 9781610390934
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - The winners of the Nobel Prize in Economics upend the most common assumptions about how economics works in this gripping and disruptive portrait of how poor people actually live.Why do the poor borrow to save Why do they miss out on free life-saving immunizations, but pay for unnecessary drugs In Poor Economics, Abhijit V. Banerjee and Esther Duflo, two award-winning MIT professors, answer these questions based on years of field research from around the world. Called 'marvelous, rewarding' by the Wall Street Journal, the book offers a radical rethinking of the economics of poverty and an intimate view of life on 99 cents a day. Poor Economics shows that creating a world without poverty begins with understanding the daily decisions facing the poor.