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Inhaltsangabe
Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author's extensive experience. 'Selling the Invisible' will open your eyes to new ideas that will enhance the value and profitability of any company in today's service market.
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Über die Autorin bzw. den Autor
Harry Beckwith founded and directs Beckwith Partners, a positioning and branding firm whose clients include Microsoft, ServiceMaster, ADP, Merck and Hewlett Packard. He is a Phi Beta Kappa graduate of Stanford and an internationally acclaimed business speaker. He also lectures at the universities of Minnesota and St Thomas in Minncapolis.
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Selling the Invisible: A Field Guide to Modern Marketing
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Artikel-Nr. wbs3980140535
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Selling the Invisible: A Field Guide to Modern Marketing
Verlag:
Cengage Learning, Inc, United States, Florence, 2001
ISBN 10: 1587990660
ISBN 13: 9781587990663
Gebraucht
Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author's extensive experience. 'Selling the Invisible' will open your eyes to new ideas that will enhance the value and profitability of any company in today's service market. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001291840
Anzahl: 2 verfügbar
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Selling the Invisible: A Field Guide to Modern Marketing
Anbieter: Modernes Antiquariat an der Kyll, Lissendorf, Deutschland
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Zustand: Sehr gut. 252 Seiten leichte Druckstelle am Cover, kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 305367 Sprache: Englisch Gewicht in Gramm: 315 19,4 x 13,0 x 2,2 cm, Gebundene Ausgabe. Artikel-Nr. 162319
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Selling the Invisible: A Field Guide to Modern Marketing
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781587990663. Artikel-Nr. 9427227
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Selling the Invisible: A Field Guide to Modern Marketing
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Hardcover. Zustand: Very Good. Same / next day dispatch (Monday - Friday), Artikel-Nr. mon0000109921
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Selling the Invisible: A Field Guide to Modern Marketing
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.66. Artikel-Nr. G1587990660I4N00
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Selling the Invisible: A Field Guide to Modern Marketing
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.66. Artikel-Nr. G1587990660I3N00
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