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Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.
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Selling the Invisible
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Selling the Invisible: A Field Guide to Modern Marketing
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Hardcover. Zustand: Very Good. Selling the Invisible: A Field Guide to Modern Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780752821030
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Selling the Invisible : A Field Guide to Modern Marketing
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Orion Publishing Group, Limited, 1999
ISBN 10: 0752821032
ISBN 13: 9780752821030
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Selling the Invisible: A Field Guide to Modern Marketing
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