wiley jun 2011 (55 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and how to avoid classic mistakes.In short, this is all you need to know about marketing.Introduction - Marketing: the world's second oldest business activityChapter 1 - The Product.Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers.Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution.Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing.

Taschenbuch. Zustand: Neu. Neuware - Explore the many options available to get the money you need for your businessWhether your business is a new start-up, an established company attempting to grow, or somewhere in between, Get Your Business Funded gives you the full range of options for raising capital in today's challenging economy.Covering everything from bank loans to angel investors to equity financing to more unorthodox methods, this complete guide uses clear, easy-to-understand language to explain each approach.\* Divided into two sections: 'Sources and Funding' and 'What You Need to Know'\* Explains such unorthodox financing sources as peer-to-peer lending, online grants, business plan competitions, and the 'friends and family plan'\* Reveals untapped funding streams available through the government\* Follows on the success of the author's previous work The Small Business BiblePick up this reader-friendly guide and discover the many ways you can Get Your Business Funded right now.

Taschenbuch. Zustand: Neu. Neuware - The fast and easy way to eat vegetarian on campus.

Taschenbuch. Zustand: Neu. Neuware - Your plain-English guide to the many benefits of Vitamin DVitamin D is in the news every day, as new tests and studies reveal encouraging information about its power in maintaining good health and preventing major illnesses. No longer thought to just play a role in calcium intake and bone growth, Vitamin D has a host of other functions in the body, playing a role in prevention of serious diseases, including cancer, diabetes, and heart disease, as well as boosting immunity, improving athletic performance, losing weight, and more.This hands-on, plain-English guide is perfect for anyone looking for helpful advice and information on the 'nutrient of the decade.'\* Coverage of how Vitamin D works, and how much is needed for disease prevention\* How and where to get sufficient amounts of the right kind of Vitamin D - from both your diet and nutritional supplements\* The best ways to maintain healthy levels of Vitamin DIf you're looking to learn more about the many benefits Vitamin D can have on you and your family, you'll find everything you need right here.

Taschenbuch. Zustand: Neu. Neuware - The updated guide to the newest graphing calculator from Texas InstrumentsThe TI-Nspire graphing calculator is popular among high school and college students as a valuable tool for calculus, AP calculus, and college-level algebra courses. Its use is allowed on the major college entrance exams. This book is a nuts-and-bolts guide to working with the TI-Nspire, providing everything you need to get up and running and helping you get the most out of this high-powered math tool.\* Texas Instruments' TI-Nspire graphing calculator is perfect for high school and college students in advanced algebra and calculus classes as well as students taking the SAT, PSAT, and ACT exams\* This fully updated guide covers all enhancements to the TI-Nspire, including the touchpad and the updated software that can be purchased along with the device\* Shows how to get maximum value from this versatile math toolWith updated screenshots and examples, TI-Nspire For Dummies provides practical, hands-on instruction to help students make the most of this revolutionary graphing calculator.

Buch. Zustand: Neu. Neuware - Biblical solutions to dozens of the toughest challenges leaders face today.Concise, to-the-point, and highly useable, How to Lead by THE BOOK presents a series of personal and business challenges recognizable to leaders, then deals with each through insight, personal experience, and a discussion of why conventional approaches often fail. Each section then concludes with winning proverbs, parables, or principles that offers applicable strategies to solve the issue.In this practical and inspiring guide, you'll discover proven methods and advice to shape young leaders, stretch veteran leaders, become a better communicator, maintain your work-life balance, deal with dishonesty among competitors, and much more.\* Shows why typical approaches to leadership problems often fail, while biblical wisdom succeeds\* Covers both day-to-day dilemmas and larger questions of management, accountability, and vision\* From the bestselling author of How to Run Your Business by THE BOOK, Up Your Business, and If You Don't Make Waves You'll DrownWhat is the number one downfall for leaders When is the best time to make a decision How do you hold others accountable How do you survive success with your principles intact What does the Bible say about time management Get the answers to these and many more practical business questions when you discover the winning wisdom of How to Lead by THE BOOK.

Buch. Zustand: Neu. Neuware - Apply proven critical thinking processes and supercharge your businessAlamo Learning Systems has been providing Critical Thinking Skills (CTS), problem solving, decision-making, preventive action, and innovation training solutions to the corporate world for more than 35 years. They have been at the forefront of such movements in management as ISO 9000, Six Sigma, and Lean Manufacturing.Now, in Think Fast!, these CTS experts bring you an up-to-the-minute toolbox of strategies and tactics you can use to optimize your business. This useful and easy-to-read guide looks at real-world consumer issues, giving you top-level skills to address a wide range of practical business, professional, and life problems.\* Alamo's CTS solutions have been proven effective in major companies, including 200 of the current Fortune 500\* Uses real examples from outside the business world to make problems and solutions widely accessibleAt last, the Critical Thinking Skills that have guided some of the world's most successful companies are available to readers of this insightful guide. Start rethinking your business today, and take your business skills--and business results--to the next level.

Taschenbuch. Zustand: Neu. Neuware - A revised Second Edition of the book that shows you how to use Bible-based leadership principles to improve business performanceIn How to Run Your Business by THE BOOK, famed leadership guru Dave Anderson reveals biblical lessons to help transform the people, culture, and results of your business. Not only will you master timeless business principles based on the world's bestselling book, you'll build a foundation for your business that leads to long-term success. It's a refreshing return to commonsense business basics, based on leadership lessons peppered throughout the Good Book. You'll read what the bible has to say about hiring and training people, managing money, creating a leadership vision, achieving ambitious goals, and much more.This new Second Edition features a new introduction that includes letters from readers about their success using these principles, a new chapter on leading through crisis, and bonus sections at the end of each chapter that offer new and expanded insights on these powerful leadership principles.\* Includes practical, proven business guidance gleaned from the Bible\* Features smart business guidance like the High-Five Principles for elevating your people skills, Four Mandates to Maximize Your Time, and How to Overcome the Number One Cause of Management Failure\* Fully updated with a new Introduction, new section chapter conclusions that help you follow through on each chapter's principle, and an entirely new chapter on crisis leadership\* Dave Anderson is also the author of Up Your Business!, If You Don't Make Waves, You'll Drown, How to Deal with Difficult Customers, and How to Lead by THE BOOKBest of all, you don't need to be familiar with the Bible to profit from these wise and timeless principles. All you need is a heart open to biblical wisdom and a willingness to lead with courage.

Buch. Zustand: Neu. Neuware - In order to rocket your business to stellar growth and far-reaching recognition, you're going to need plenty of fuel nuclear fuel to thrust you beyond the pull of gravity and primary fuel to keep you moving forward. And what's that fuel made out of Content.

Taschenbuch. Zustand: Neu. Neuware - Learn what content marketing is and how to develop a strategy for your business.

Buch. Zustand: Neu. Neuware - The guide to returning to a gold standardAll that glitters is gold and gold has never glittered so much as it has in the last decade, reaching staggering new prices in recent years. The definitive modern argument to returning to a gold standard, The New Gold Standard succinctly and clearly explains the nature of sound money, the causes and cures of inflation and deflation, the importance of fiscal responsibility within a sound monetary system, and the reasons for recessions and depressions.\* Little has been written beyond academic histories of the gold standard, but gold standard expert Paul Nathan fills that void for the first time\* Written for beginning and professional investors, the book provides guidance on how a gold standard will strengthen the dollar, reduce debt, and help stabilize the economy, offering easily applied strategies for investing in gold now and in the future\* The degree of depressions and recessions and the boom bust cycle can be avoided with a sustainable, stable monetary policy\* The international return to gold is not a fad but a sign of a world in monetary transitionAs long as governments continue to print money and deficits continue to rise, gold will be a hot commodity. As inflation creeps up, more and more talk will turn to returning to some version of the gold standard, and The New Gold Standard is the first major work to explicitly address the challenges and benefits of such a move.

Buch. Zustand: Neu. Neuware - How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.From Ari Kaplan--a recognized advisor on business and career development-- Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.\* Details the importance of offering resources instead of simply selling\* Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery\* Offers advice readers can immediately use to strengthen client relationshipsWritten in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field--from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.

Buch. Zustand: Neu. Neuware - Increase your emotional intelligence, build a better workplace Emotional intelligence is crucial for business leadership, and nowhere is that more true than in Asia, where emotions are particularly likely to be concealed during daily business interactions.

Taschenbuch. Zustand: Neu. Neuware - China's Leaders.

Taschenbuch. Zustand: Neu. Neuware - Windows security concepts and technologies for IT beginnersIT security can be a complex topic, especially for those new to the field of IT. This full-color book, with a focus on the Microsoft Technology Associate (MTA) program, offers a clear and easy-to-understand approach to Windows security risks and attacks for newcomers to the world of IT. By paring down to just the essentials, beginners gain a solid foundation of security concepts upon which more advanced topics and technologies can be built.This straightforward guide begins each chapter by laying out a list of topics to be discussed, followed by a concise discussion of the core networking skills you need to have to gain a strong handle on the subject matter. Chapters conclude with review questions and suggested labs so you can measure your level of understanding of the chapter's content.\* Serves as an ideal resource for gaining a solid understanding of fundamental security concepts and skills\* Offers a straightforward and direct approach to security basics and covers anti-malware software products, firewalls, network topologies and devices, network ports, and more\* Reviews all the topics you need to know for taking the MTA 98-367 exam\* Provides an overview of security components, looks at securing access with permissions, addresses audit policies and network auditing, and examines protecting clients and serversIf you're new to IT and interested in entering the IT workforce, then Microsoft Windows Security Essentials is essential reading.

Taschenbuch. Zustand: Neu. Neuware - Guest-editor Mariana LeguíaThe announcement of Rio de Janeiro as the 2016 Olympic host city has placed Latin America on the world's stage. Latin America has not been the centre of international architectural attention and pilgrimage since the mid 20th century when economic growth triggered the development of Modernist urban design and architecture on an epic scale. Since then the centralised, utopian planned model has broken down. Mass migrations from the countryside and erection of informal settlements have left cities socially and spatially divided. Within this context and in the mist of globalization Latin America is set to go though major change once again.In recent decades, resourceful governments and practices have developed innovative approaches to urban design and development, less to do with the utopian and totalitarian schemes and more to do with 'urban acupuncture', working within rather than denying the framework of informality to stitch together disparate parts of the city.This title of AD will explore the current urban issues faced by Latin American cities and the response of alternative local practitioners at different scales. Large-scale urban case studies, such as the revitalisation of Bogotá and Medellin, will be featured alongside architectural practices, research-based organisations and university studios working at a grass-roots level.\* Contributors include: Saskia Sassen, Hernando de Soto, Ricky Burdett and Bogotá ex-mayor Enrique Peñalosa.\* Featured architects: Teddy Cruz, UTT-Urban Think-Tank, Jorge Jauregui, Alejandro Echeverri, MMBB and Alejandro Aravena.

Buch. Zustand: Neu. Neuware - The Fisher Investments On series is designed to provide individual investors, students, and aspiring investment professionals the tools necessary to understand and analyze investment opportunities--primarily for investing in global stocks.Each guide is an easily accessible primer to economic sectors, regions, or other components of the global stock market. While this guide is specifically on Telecom, the basic investment methodology is applicable for analyzing any global sector, regardless of the current macroeconomic environment.Following a top-down approach to investing, Fisher Investments on Telecom can help you make more informed decisions within the Telecom sector. It skillfully addresses how to determine optimal times to invest in Telecom stocks and which Telecom industries have the potential to perform well in various environments.Divided into three comprehensive parts--Getting Started, Telecom Details, and Thinking Like a Portfolio Manager--Fisher Investments on Telecom:\* Explains some of the sector's key macro drivers--like interest rates, regulation, and risk aversion\* Shows how to capitalize on a wide array of macro conditions and industry-specific features to help you form an opinion on each of the industries within the sector\* Takes you through the major components of the industries within the global Telecom sector and reveals how they operate\* Offers investment strategies to help you determine when and how to overweight specific industries within the sector\* Outlines a five-step process to help differentiate firms in this field--designed to help you identify ones with the greatest probability of outperformingFilled with in-depth insights, Fisher Investments on Telecom provides a framework for understanding this sector and its industries to help you make better investment decisions--now and in the future. With this book as your guide, you can gain a global perspective of the Telecom sector and discover strategies to help achieve your investing goals.

Buch. Zustand: Neu. Neuware - Positive Psychology at Work brings the fields of positive psychology and appreciative inquiry together for the first time to provide leaders and change agents with a powerful new approach to achieving organizational excellence.\* Draws together positive psychology and appreciative inquiry in the context of leadership organizational challenges for the first time\* Presents academically rigorous and referenced material in a jargon-free, accessible manner\* Arranged with chapters focused on specific organizational challenges to allow readers to quickly find ideas relevant to their unique situation\* Features short contributions from experienced practitioners of positive psychology and Appreciative Inquiry, and includes case studies from the UK, Europe, Australia and the USAÂ.

Buch. Zustand: Neu. Neuware - A how-to guide for the discovery and prevention of the illegal transfer of moneyWritten for the private sector--where most money laundering takes place--this book clearly explains shows business professionals how to deter, detect, and resolve financial fraud cases internally. It expertly provides an understanding of the mechanisms, tools to detect issues, and action lists to recover hidden funds.\* Provides action-oriented material that will show how to deter, detect, and resolve financial fraud cases\* Offers an understanding of the mechanisms, tools to detect issues, and action list to recover hidden funds\* Covers mechanisms for moving money, identifying risk exposures, and investigating money movementArming auditors, investigators, and compliance personnel with the guidance that, up until now, has been restricted to criminal investigators, Money Laundering Prevention provides nuts-and-bolts information needed to fully understand the money laundering process.

Buch. Zustand: Neu. Neuware - An energy industry researcher and investment advisor provides a fresh perspective on the economics of energyFrom major players in the energy industry, such as big oil, to the emerging cap-and-trade market, no other book offers a more complete overview of the energy industry, specifically its economic and financial intricacies, than Investing in Energy: A Primer on the Economics of the Energy Industry.\* Details how to value and invest in the four big energy sectors: oil, gas, power, and green\* Describes key financial considerations for the energy sectors, including credit metrics, the importance of liquidity, cash flow, and capital expenditures\* From Bloomberg, a leading provider of the most up-to-date business news and financial dataA comprehensive guide to the economics of the energy industry, Investing in Energy will prove an invaluable resource for traditional energy investors looking to expand into new areas, as well as for eco-investors looking to better understand how energy markets function.

Buch. Zustand: Neu. Neuware - Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. Business education for undergraduates, however, is too often narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. These are the results of The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.

Taschenbuch. Zustand: Neu. Neuware - Comprised of twenty-nine specially commissioned essays, A Companion to Hume examines the depth of the philosophies and influence of one of history's most remarkable thinkers.\* Demonstrates the range of Hume's work and illuminates the ongoing debates that it has generated\* Organized by subject, with introductions to each section to orient the reader\* Explores topics such as knowledge, passion, morality, religion, economics, and politics\* Examines the paradoxes of Hume's thought and his legacy, covering the methods, themes, and consequences of his contributions to philosophy.

Buch. Zustand: Neu. Neuware - Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as:\* How is the global Muslim market structured \* What opportunities are there in Islamic brand categories, including the digital world \* What strategies should non-Muslim companies adopt in Muslim countries More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

Taschenbuch. Zustand: Neu. Neuware - This is a comprehensive analysis of what tobacco control means for a variety of stakeholders. The contents explore trends in smoking rates under different tobacco control policies, health and longevity, law and society, and much more.

Taschenbuch. Zustand: Neu. Neuware - Whether you need to manage a post-transplant infection or reduce the possibility of infection, you will find effective guidance in this handbook. The work of the American Society of Transplantation Infectious Diseases Community of Practice, this reference exclusively uses tables and flowcharts to speed up decision making.This distinguished group of investigators and teachers provide point of care information on optimum management of infection in adult and pediatric organ and stem cell transplant patients. The unique tables and flowcharts are devised by the authors, backed up with extensive references, making the book a fully researched yet easy to use guide.The fast growing specialty of transplantation will be well served by this book as increasing numbers of successful procedures mean transplant teams have to be ever more alert to the possibility of and need for action in the event of ensuing infection.

Buch. Zustand: Neu. Neuware - A timely, practical, and concise handbook of best practices for nonprofit financial managementIn 2010 an estimated 325,000 charities, membership groups, and trade associations-with small nonprofits disproportionately represented-stand to lose their tax exemptions for failure to comply with financial management requirements. Nonprofit Financial Management: A Practical Guide is a timely, functional, and concise handbook of best practices for nonprofit organizations of every size.\* Addresses federal reporting requirements and discusses methods to decrease expenses, ensure accounting control, increase revenues through professional cash management, and understand budget statements\* Explains how to read financial statements and analyze a nonprofit's financial condition by using the most recent IRS 990 reporting form\* Covers the full range of financial-management topics, including accounting, internal controls, auditing, evaluating financial condition, budgeting, cash management and banking, purchasing and contracting, borrowing and risk managementWritten in an easy-to-read style, with more than 100 exhibits, this book is essential for every nonprofit financial manager.

Buch. Zustand: Neu. Neuware - The Urban Towers Handbook includes 30 in-depth case studies of iconic towers from around the world, organized according to type. These range from historic examples, such as the Eiffel Tower in Paris, the Chrysler Building in New York, and the medieval tower houses of San Gimignano in Tuscany, to highly contemporary examples, such as the Burj Al Arab in Dubai and the Roppogni Hills in Tokyo. In addition, each case study features one or two further examples of contemporary projects that share a similar urban configuration.

Buch. Zustand: Neu. Neuware - The first interdisciplinary study of Russia's response to ruins.

Buch. Zustand: Neu. Neuware - Georges Auguste Escoffier first published 'Le Guide Culinaire' in 1903, and continued to expand and update the book himself through its fourth edition in 1921. Nearly a century later, the top reference to classic French cuisine has been revised as an authentic, unabridged translation of the 1921 fourth edition, and includes more than 5,000 narrative recipes.

Buch. Zustand: Neu. Neuware - The most up-to-date guide on making the right capital restructuring movesThe Art of Capital Restructuring provides a fresh look at the current state of mergers, acquisitions, and corporate restructuring around the world. The dynamic nature of M&As requires an evolving understanding of the field, and this book considers several different forms of physical restructuring such as divestitures as well as financial restructuring, which refers to alterations in the capital structure of the firm.The Art of Capital Restructuring not only explains the financial aspects of these transactions but also examines legal, regulatory, tax, ethical, social, and behavioral considerations. In addition to this timely information, coverage also includes discussion of basic concepts, motives, strategies, and techniques as well as their application to increasingly complex, real-world situations.\* Emphasizes best practices that lead to M&A success\* Contains important and relevant research studies based on recent developments in the field\* Comprised of contributed chapters from both experienced professionals and academics, offering a variety of perspectives and a rich interplay of ideasSkillfully blending theory with practice, this book will put you in a better position to make the right decisions with regard to capital restructuring in today's dynamic business world.