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  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2008, 2008

    0470753668 / 9780470753668

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 20,55

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    Taschenbuch. Zustand: Neu. Neuware - Today s job market is tough; it s dog-eat-dog, ruthless and competitive. Preparation is essential if you want to get the edge. As psychometric testing becomes standard for blue-chip companies to one-man bands this For Dummies guide could mean the difference between success and failure. As the world of HR embraces psychometric testing, more and more people are faced with the daunting prospect of having to sit these mysterious exams. The tests have become the standard way in which employers judge abilities - your capacity to work with numbers, words and diagrams; your attainment - what you actually know; and your personality - how you're likely to act. Psychometric Testing For Dummies is the essential tool for being prepared and calm. The book takes readers step-by-step through each type of test, what to expect and how to prepare for them. It also offers over 850 sample questions to practice on. Psychometric Testing For Dummies makes these notoriously difficult and confusing tests easy.Psychometric Testing For Dummies includes:Understanding why psychometric tests are usedDetailed examination of numerical, verbal, technical and abstract testsFull explanation of personality testsHow to deal with feedbackOver 850 sample questions.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0470184639 / 9780470184639

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 22,11

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    Taschenbuch. Zustand: Neu. Neuware - 'I join the ranks of those who are angry, because I have watched as the faith I love has been taken over by fundamentalists who claim to speak for Jesus but whose actions are anything but Christian.' -Robin Meyers, from his 'Speech Heard Round the World' Millions of Americans are outraged at the Bush administration's domestic and foreign policies and even angrier that the nation's religious conservatives have touted these policies as representative of moral values. Why the Christian Right Is Wrong is a rousing manifesto that will ignite the collective conscience of all whose faith and values have been misrepresented by the Christian Right. Praise for Why the Christian Right Is Wrong: 'In the pulpit, Robin Meyers is the new generation's Harry Emerson Fosdick, George Buttrick, and Martin Luther King. In these pages, you will find a stirring message for our times, from a man who believes that God's love is universal, that the great Jewish prophets are as relevant now as in ancient times, and that the Jesus who drove the money changers from the Temple may yet inspire us to embrace justice and compassion as the soul of democracy. This is not a book for narrow sectarian minds; read it, and you will want to change the world.' -Bill Moyers 'In this book, a powerful and authentic religious voice from America's heartland holds up a mirror to the Bush administration and its religious allies. The result is a vision of Orwellian proportions in which values are inverted and violence, hatred, and bigotry are blessed by one known as 'The Prince of Peace,' who called us to love our enemies. If you treasure this country and tremble over its present direction, this book is a must-read!' -John Shelby Spong author, The Sins of Scripture: Exposing the Bible's Texts of Hate to Reveal the God of Love 'This is a timely warning and a clarion call to the church to recover the Gospel of Jesus Christ and to a great nation to resist the encroachment of the Christian Right and of Christian fascism. Many of us in other parts of the world are praying fervently that these calls will be heeded.' -Archbishop Desmond Tutu.…

  • Zustand: Neu

    EUR 23,84

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    Taschenbuch. Zustand: Neu. Neuware - With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.PRAISE FOR The Five Most Important Questions You Will Ever Ask About Your Organization'The Leader to Leader Institute has done a great service in bringing us this monograph. Good leaders come up with answers, but great leaders ask the right questions-and this wonderful work helps all leaders do exactly that.'-Jim Collins, author, Good to Great and the Social Sectors'An amazing resource that can help even the most successful organizations become more successful!'-Marshall Goldsmith, author, What Got You Here Won't Get You There, winner of the Harold Longman Best Business Book of 2007'Peter Drucker's Five Most Important Questions continue to be the indispensable questions an organization must ask itself, regardless of size or sector, if it is determined to be an organization of the future.'-Kathy Cloninger, CEO, Girl Scouts of the USA'At a time when the need for more effective management and more ethical leadership is the moral equivalent of global warming, Drucker's common sense and courage should be modeled by everyone.'-Ira A. Jackson, dean, Peter F. Drucker and Masatoshi Ito Graduate School of Management, and board member, The Drucker Institute'Nobody, not even Socrates, has ever asked better questions than Peter Drucker. All the personality, all the wisdom is here to make your work dramatically more effective.'-Bob Buford, author, Halftime and Finishing Well, and founding chairman, Peter F. Drucker Foundation for Nonprofit Management.…

  • Zustand: Neu

    EUR 24,92

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    Taschenbuch. Zustand: Neu. Neuware - Everything you wanted to know about the mysterious art of rigging but were afraid to ask. Rigging covers every aspect of standing and running rigging on a boat, explaining the role of every part and how they influence eachother. Easy step-by-step guides explain how to choose and fit your equipment before going on to describe how to tune your rig to achieve better performance. Alternate configurations are examined and the bewildering array of lines simply explained. Where calculations are used they are kept easy and straightforward to understand. Table of Contents Chapter 1 - Running RiggingChapter 2 - BackstayChapter 3 - Genoa SheetsChapter 4 - Genoa CarsChapter 5 - Main SheetChapter 6 - Afterguys and SheetsChapter 7 - Halyards and Reefing LinesChapter 8 - Standing RiggingChapter 9 - Spreaders and Mast TuningChapter 10 - Winches.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Apr 2008, 2008

    0470998032 / 9780470998038

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 24,92

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    Taschenbuch. Zustand: Neu. Neuware - Meteorology can seem like a black art with the meteorologist producing forecasts that seem to contradict what you are reading from the charts. The Sailor's Book of the Weather takes the confusion out of the forecasts and helps you answer, 'Why is that happening ' The Sailor's Book of the Weather introduces key principles that influence the weather and gives the sailor the tools to forecast from observations and make the most of the available information. Wind, clouds and knowledge of weather patterns and local conditions all contain ample hints to allow the informed mariner to accurately predict the weather.Illustrated with charts and over 100 beautiful photographs, this book is a must for anyone who ventures onto the water, whatever your vessel or experience. It should be carried aboard every boat and is essential reading whether you are on the water, in land, on the coast or venturing further afield.Simon Keeling is proud to be a self-confessed weather anorak. From the age of nine he dreamed of being a TV weatherman and in 1995 that dream came true when he became weatherman for GMTV. He has done stints on all the main UK networks, but now spends more time writing about the weather, running weather courses for TV weather presenters, pilots and sailors, as well as running his own weather company. He is a Fellow of the Royal Meteorological Society and has a Master of Science Degree in Applied Meteorology&Climatology from the University of Birmingham. …

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Apr 2008, 2008

    0470239522 / 9780470239520

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 25,14

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    Taschenbuch. Zustand: Neu. Neuware - Want to know the best ways to care for your horse Horse Health and Nutrition For Dummies gives you up-to-the-minute guidance on keeping horses healthy at all stages of life. It provides the latest information on equine nutrition and healthcare, explaining how your horse's body functions and how to keep it in good working order. Packed with practical advice on equine first aid and alternative therapies, this completely practical, plain-English guide explains exactly what to feed your four-legged 'hayburner' and how much. You'll find out what kind of preventive care is vital to keeping your horse in good physical shape and how to recognize signs of illness when things go wrong. You'll get the low-down on the diseases and conditions most likely to plague the domestic horse and find help in deciding whether to treat problems yourself or call the vet. Discover how to: Manage your horse's diet House your horse safely and comfortably Tend to the daily details of horse care Examine coat, eyes, hooves and manure Identify, control, and prevent equine diseases Understand links between horse behavior and health Practice good horse nutrition Grow your own horse food Cover horse-health-care costs Breed your horse Care for pregnant mares and newborns A healthy horse is a happy horse. Keep your horse fit with a little help from Horse Health and Nutrition For Dummies, and you'll be happy too.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    1841125849 / 9781841125848

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 26,61

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    Taschenbuch. Zustand: Neu. Neuware - Everyone knows that strategy is the cornerstone of any business. But very few people know how to make it work for them. What do smart people know about strategy that the rest of us don't And how can we learn from the best and apply the lessons for ourselves Smart Strategy gives you everything you need to devise a great strategy and keep it on track. Watch your sales grow and your company take off!Smart books are essential primers to the key issues facing business people. They are practical and action-oriented, providing instant knowledge for ambitious and hungry professionals who want to make a lasting impression throughout their career. Smart books are designed to give killer approaches to key business subjects, and deliver sound principles in a style that is both informative and has attitude. They are the prefect resource for time-starved, information-hungry business people everywhere.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0470232226 / 9780470232224

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 27,33

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    Taschenbuch. Zustand: Neu. Neuware - Want to follow in Warren Buffett's investing footprints Value Investing For Dummies, 2nd Edition, explains what value investing is and how to incorporate it into your overall investment strategy. It presents a simple, straightforward way to apply proven investment principles, spot good deals, and produce extraordinary returns. This plain-English guide reveals the secrets of how to value stocks, decide when the price is right, and make your move. You'll find out why a good deal is a good deal, no matter what the bulls and bears say, get tips in investing during jittery times, and understand how to detect hidden agendas in financial reports. And, you'll uncover the keys to identifying the truly good businesses with enduring and growing value that continually outperform both their competition and the market as a whole. Discover how to: Understand financial investments View markets like a value investor Assess a company's value Make use of value investing resources Incorporate fundamentals and intangibles Make the most of funds, REITs, and ETFs Develop your own investing style Figure out what a financial statement is really telling you Decipher earnings and cash-flow statements Detect irrational exuberance in company publications Make a value judgment and decide when to buy Complete with helpful lists of the telltale signs of value and 'unvalue,' as well as the habits of highly successful value investors, Value Investing For Dummies, 2nd Edition, could be the smartest investment you'll ever make.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Apr 2008, 2008

    0470227591 / 9780470227596

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 27,33

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    Taschenbuch. Zustand: Neu. Neuware - The latest ways to lower cholesterol and reduce the risk of heart diseaseNeed to get your cholesterol in check You'll find the latest information about cholesterol, including treatments, drug information, and dietary advice, in Controlling Cholesterol For Dummies, 2nd Edition, an easy-to-understand guide to cholesterol control. You'll learn how to lower your numbers and maintain healthy cholesterol levels. You'll also find out how to eat and exercise properly, use vitamins and supplements, and quit unhealthy habits. You'll find out cholesterol's positive functions and why too much can be a bad thing. You can also assess your cholesterol risk by taking your age, sex, ethnicity, and family history into consideration. Find out what you need to ask your doctor about stress tests, ECBT, and angiograms to check for plaque buildup. Design a cholesterol-crushing diet and understand which foods can help you lower your numbers. Find out how smoking, alcohol, exercise, excess weight, supplements, and prescription medications affect your cholesterol levels. Find out how to: - Assess your cholesterol risk - Understand the benefits and risks associated with cholesterol - Design and adhere to a cholesterol-lowering diet - Avoid dangerous drugs - Reduce your risk of heart attack - Choose fats and fibers correctly - Check for plaque buildup Complete with lists of ten important cholesterol websites, ten nutrition websites, ten cholesterol myths, ten landmarks in cholesterol history, ten foods that raise your cholesterol, and ten foods that lower your cholesterol, Controlling Cholesterol For Dummies, 2nd Edition will help keep your cholesterol levels under control for good.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0470184086 / 9780470184080

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 27,33

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    Taschenbuch. Zustand: Neu. Neuware - What do Skull & Bones, the Kennedys, and UFOs all have in common Your guide to an undiscovered world of arcane rites and ritualsWhether you're a skeptic or a true believer, this fascinating guide, packed with the latest information, walks you through some of the most infamous conspiracy theories -- such as Area 51 and the assassination of JFK -- and introduces you to such mysterious organizations as the Freemasons, the Ninjas, the Mafia, and Rosicrucians. Sorting out fact from fiction, you'll be able to explore their global impact on society today.Discover how to:\* Test a conspiracy theory\* Spot a sinister secret society\* Assess the Internet's role in fueling conspiracy rumors\* Explore world domination schemes\* Evaluate 9/11 conspiracy theories.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Apr 2008, 2008

    0470994487 / 9780470994481

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 28,42

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    Taschenbuch. Zustand: Neu. Neuware - No-one obsesses over property quite like the British, even though buying and selling a home can be a personal headache and a financial lucky-dip. British newspapers groan under the weight of property supplements; TV reports constantly track house prices; young people fret about getting on the property ladder, while established homeowners worry about how to increase the value of their home or the market crashing. Buying a property is rarely straightforward and can be very time-consuming. There are numerous choices to make, from the style of building and location, to proximity to schools and other amenities. Most of all, there are plenty of opportunities to make the wrong decisions. Selling your home is also fraught with stress; from deciding to move and evaluating your property's worth to finding an estate agent and putting your home on the market, every step comes with it's own difficulties. Plus the advent of the Home Information Packs has also created a new headache for potential vendors. Buying and Selling a Home For Dummies, 2nd Edition covers everything from finding a property and getting a mortgage to preparing your home for sale and moving on. It is also one of the few guides to cover England, Wales and Northern Ireland as separate entitles from Scotland, and to cover the Scottish property market. This updated guide also contains coverage of HIPS (Home Information Packs), which were made compulsory in September 2007 and apply to all properties with three or more bedrooms.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0731407229 / 9780731407224

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 28,85

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    Taschenbuch. Zustand: Neu. Neuware - Get to know Australia's fiercest, most dangerous and most amazing wildlife. Australia's Dangerous Creatures For Dummies provides a fascinating portrait of unique and deadly animals down-under -- including crocodiles, snakes, sharks, spiders and jellyfi sh. With a detailed description of each creature, its habitat and its typical behaviour, the authors also give you tips on observing them safely -- and what to do if you can't! Discover how to: - Survive in crocodile country - Avoid a snake bite - Identify deadly sea creatures - Spot spiders around the home - Treat bits, stings and other injuries - Observe creatures safely in the wild.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0470197420 / 9780470197424

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 30,14

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    Taschenbuch. Zustand: Neu. Neuware - Safe School Ambassadors is an essential guide for school administrators, counselors, teachers, parents, and youth organization leaders. It challenges the current 'outside-in' thinking that keeping schools safe is accomplished primarily by adults through heightened security and stricter policies. It makes the case for a complementary inside-out approach that taps the power of students to change the social norms of a school culture in order to stop bullying and violence.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0787997641 / 9780787997649

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 30,27

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    Taschenbuch. Zustand: Neu. Neuware - From bestselling authors Judith and Gary Muschla, The Math Teacher's Problem-a-Day is a hands-on resource containing 180 handy worksheets, one for each day of the school year, to help students in grades 4-8 acquire the skills needed to master mathematics. These reproducible worksheets are perfect for 'sponge activities'-five-minute challenges to start or end a class period-that can also be used as supplemental lessons, homework, or extra credit. With problems based on the Standards and Focal Points of the National Council of Teachers of Mathematics, the book is designed to give students valuable practice in math skills, using specific activities to enhance critical thinking and boost test scores. The topics covered focus on the core math concepts and skills required for middle school students, including: - Numbers and Operations - Algebra - Geometry - Measurement - Data Analysis Part of the 5-Minute Fundamentals series, The Math Teacher's Problem-a-Day is an important resource that will help today's students understand more concepts, make connections between branches of mathematics, and apply math skills to a variety of real-life problems.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0470184620 / 9780470184622

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 30,39

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    Taschenbuch. Zustand: Neu. Neuware - In The Lost Apostle award-winning journalist Rena Pederson investigates a little known subject in early Christian history-the life and times of the female apostle Junia. Junia was an early convert and leading missionary whose story was 'lost' when her name was masculinized to Junias in later centuries.The Lost Apostle unfolds like a well-written detective story, presenting Pederson's lively search for insight and information about a woman some say was the first female apostle.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0787996955 / 9780787996956

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 30,78

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    Taschenbuch. Zustand: Neu. Neuware - From the best-selling author of The Reading Teacher's Book of Lists comes this hands-on reference containing 180 challenging and engaging lessons-one for each day of the school year. The book is designed to expand the vocabularies of students in grades 6-12 and help them become excited about the life-long process of learning new words. It can be used equally well for in-class activities, self-study, tutoring, or homeschooling. The lessons contained in this book are perfect for 'sponge activities'-five-minute lessons to start off or end each class period-or for a supplementary vocabulary lesson.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2008, 2008

    1118493087 / 9781118493083

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 31,45

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    Taschenbuch. Zustand: Neu. Neuware - GirlTalk/GodTalk offers a refreshing exploration of the faith lives of adolescent girls and shows how they think about, experience, and express spiritual and religious meanings in their lives. The book also explores the important role mothers, fathers and other parenting adults play in shaping that faith. As Joyce Ann Mercer explains, religion and faith can hold things together for girls as they move between the childhood self, the person they are in the present, and the adult self that is beginning to develop.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0470188979 / 9780470188972

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 31,92

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    Buch. Zustand: Neu. Neuware - Written for those who are trying to nurture authentic faith communities and for those who have struggled to retain their faith, The Tangible Kingdom offers theological answers and real-life stories that demonstrate how the best ancient church practices can re-emerge in today's culture, through any church of any size. In this remarkable book, Hugh Halter and Matt Smay 'two missional leaders and church planters' outline an innovative model for creating thriving grass-roots faith communities.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0470243368 / 9780470243367

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 31,80

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    Kombiprodukt. Zustand: Neu. Neuware.

  • Sprache: Englisch

    Verlag: Wiley & Sons, For Dummies Apr 2008, 2008

    0470519967 / 9780470519967

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 32,90

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    Taschenbuch. Zustand: Neu. Neuware - Many people have great ideas, but finding the right information about taking the next steps and turning your ideas into reality isn't always easy. Written by a team of leading inventors and legal experts, this book guides you through every aspect of developing your inventive ideas. From protecting your invention and product development to finding investment and selling your product into the marketplace, Inventing For Dummies is the easiest way to get your great ideas off the ground and start your business.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0470183438 / 9780470183434

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 32,82

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    Taschenbuch. Zustand: Neu. Neuware - Make Money with Affordable Apartment Buildings and Commercial Properties, Second Edition, shows you how to build wealth with affordable multi-unit residential and commercial buildings. Low-priced income properties can yield higher returns than single-family homes especially if you manage them yourself. This book shows you how to find, assess, buy, and manage apartment buildings, retail offices, self-storage, and other overlooked investment alternatives. In today s tough housing market, these properties offer great returns.…

  • Sprache: Englisch

    Verlag: Wiley & Sons Apr 2008, 2008

    0470519975 / 9780470519974

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 33,94

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    Taschenbuch. Zustand: Neu. Neuware - Do you have a great idea for the next big thing, an eye-catching new corporate logo, or an exciting new business concept Understand how to safeguard your ideas and creations with this expert guide to the fundamentals of intellectual property. Walking you step-by-step through the processes involved in protecting your great ideas, this book offers all the advice you need to ensure that you're the only one cashing in on your creativity and hard work.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0470516135 / 9780470516133

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 35,28

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    Buch. Zustand: Neu. Neuware - This book is unique because it teaches¿modern navigation ¿ backed up the traditional 'pencil and paper ' approach. This is valuable because although most sailors now use GPS,¿if the electronics fail, a knowledge of traditional navigation is essential.

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    047023959X / 9780470239599

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 37,03

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    Taschenbuch. Zustand: Neu. Neuware - Bridge the Online-Offline Chasm and Achieve Measurable SuccessNo longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line.This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics. Learn how to:\*Develop better marketing programs and get the data to prove it\*Tap into the secrets of online, direct, and brand marketers\*Apply proven techniques to build loyalty and grow lifetime value\*Create actionable customer profiles to determine the best sales opportunities\*Optimize online-offline advertising programs to get the best ROI\*Measure online and offline lift in your marketing programs\*Select the right metrics for your specific needs--from online to direct to brand marketing, and more\*Collect measurements and report on customer behavior across channels.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0470119861 / 9780470119860

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 37,44

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    Buch. Zustand: Neu. Neuware - Kellogg on Advertising & MediaMarketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including:\*Bobby Calder and Edward Malthouse on the impact of brand and media engagement\*Claudio Marcus (Visible World) on digital technology and customized advertising\*Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising\*James Webster on new trends in audience measurement\*Scott Berg (Hewlett-Packard) on advertising in the new media world\*Angela Lee on advertising strategy and the unconscious mind\*Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change\*Richard Kolsky and Bobby Calder on integrating advertising and media content\*Clarke Caywood on the future of public relations\*James Newcomb (Boeing) on linking sales to marketing in B-to-B companies\*Michelle Roehm and Alice Tybout on crisis management and damage control\*Daniel Diermeier on company reputation and monitoring the media\*Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0787998389 / 9780787998387

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 37,36

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    Buch. Zustand: Neu. Neuware - Praise for Talent'Ed Lawler, a pioneer in unveiling the importance of human capital, shows how top-performing companies make people their competitive advantage and challenges us all to take current best practices to the next level.'-Bob Eckert, chairman and CEO, Mattel, Inc.'Ed Lawler's operative phrase, 'obsessed with talent,' is the cornerstone of this book. When competitive improvement demands differentiation via human endeavors in technology, innovation, and service, individuals and collective talent deliver results. There is art and science to having the right talent at the right time for any and all circumstances. Ed has articulated the mindset, methodologies, and practices that ensure success.'-John D. Hofmeister, president, Shell Oil Company'Lawler's Talent is a must-read. It shows how to develop leaders at all levels who are smarter and more competitive every day. He provides us with a practical guide to building human-centric, winning organizations.'-Noel Tichy, coauthor (with Warren Bennis) of Judgment: How Winning Leaders Make Great Calls, and professor, Ross School of Business, the University of Michigan'Talent does a terrific job of examining the fundamental question about human capital-centric organizations: Do highly talented people build highly effective organizations, or vice versa This book shows us why the answer is 'yes' and 'yes'!'-Ian Ziskin, corporate vice president, and chief human resource and administrative officer, Northrupp Grumman Corporation. …

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0470196122 / 9780470196120

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 37,85

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    Buch. Zustand: Neu. Neuware - Praise For What's the Secret 'In a world of ever-increasing mediocrity, real customer service and relationship buildingare the keys to competitive differentiation. DiJulius's work is a blueprint to helping businesses exceed customer expectations.'-John Maguire, COO, Panera Bread'It's no secret that DiJulius helps companies go above and beyond mundane services to stage truly compelling experiences. His real-world, down-in-the-trenches perspective in What's the Secret is sure to help many managers create an enduring legacy of being the very best they can be.'-James H. Gilmore, coauthor of Authenticity: What Consumers Really Want'DiJulius has an amazing ability to offer clarity and simplicity to the message of creating world-class service. This book offers a road map to creating superior service in any industry.'-Nance Hastings, Vice President, Field Education andTalent Development, Estée Lauder'Given the general uniform quality of global products and services, the primary way firms differentiate themselves and drive exceptional margins is through outstanding customer service-secret service! DiJulius's book provides the kind of practical simplicity and depth it takes to achieve industry-dominating customer service. I know, because we've exposed thousands of business owners to DiJulius's approach and results match the promises.'-Verne Harnish, founder, Entrepreneurs' Organization; CEO, Gazelles, Inc.;and author, Mastering the Rockefeller Habits'In this fast-changing global world, DiJulius has been able to simplify the game of service. People's tastes and time constraints have rapidly changed, but the desire for personalized human contact still remains the overwhelming factor in winning.'-John Rolfs, General Manager, The Ritz-Carlton'What's the Secret delves even farther into the customer service experience and, more importantly, explains how to focus the entire organization on this one key element to all business success. DiJulius has once again delivered a fine addition to any business library.'-Maggie Hardy Magerko, owner and President, 84 Lumber Company. …

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    047027784X / 9780470277843

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 37,85

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    Buch. Zustand: Neu. Neuware - 2008 American Publishers Awards for Professional and Scholarly Excellence (The PROSE Awards) Finalist/Honorable mention, Business, Finance & Management. The Fundamental Index examines a new approach to indexing that can overcome the structural return drag created by traditional capitalization-based indexing strategies, and in so doing, enhance the performance of your portfolio. Throughout this book, Robert Arnott and his colleagues outline this breakthrough strategy and explain how it can be used to improve investment returns, typically at lower risk and lower cost than most conventional investments.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0470189584 / 9780470189580

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 37,88

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    Anzahl: 1 verfügbar

    Taschenbuch. Zustand: Neu. Neuware - Get down to business with these online office toolsCreate documents and spreadsheets, keep your calendar, use Gmail, and moreThere's more than one way to do office stuff. Google Apps are Web-based, low-cost (or free!) office productivity tools that do everything those big guys do, and you can access them from any computer with an Internet connection. This book boosts your 'app-titude' with the lowdown on choosing, setting up, and using them for work and play.Discover how to:\*Choose among the different editions\*Register a new domain\*Use Gmail and Google Talk\*Create and collaborate on documents\*Import events into your calendar\*Build cool presentations.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2008, 2008

    0470174366 / 9780470174364

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 38,92

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    Buch. Zustand: Neu. Neuware - Praise for: Beyond Booked Solid'If you want a four-hour work week, this book is required reading.'--TIMOTHY FERRISS, bestselling author of The 4-Hour Workweek'If you liked The E-Myth, you'll love Beyond Booked Solid. Port's new book is required reading for all entrepreneurs.'--Michael E. Gerber, author of The E-Myth'Many business advice books are like certain kinds of Chinese food--you read them and an hour later you're hungry again. By contrast, Beyond Booked Solid is like soul food. You read it, you come back for seconds, and finish it satisfied and happy, looking forward to the day when Michael Port writes his next book.'--Ben Dattner, PhD, Adjunct Professor of Organizational Psychology, New York University'In Beyond Booked Solid, Port offers you an opportunity to capitalize on one of the most underappreciated assets in business--leverage. And he shows you how to do it with authenticity.'--Keith Ferrazzi, bestselling coauthor of Never Eat Alone'Michael Port has bridged the gap between professional and personal success. His book generously shares tips and techniques that will help you manage a successful life, much more difficult than it sounds. This is the perfect complement to Book Yourself Solid. If you wish you had more time and happiness in your business life, this book will make it come true.'--Tim Sanders, author of Love Is the Killer App'Michael Port doesn't just talk about this stuff. He lives it!'--Seth Godin, author of Meatball Sundae'If you want bigger revenues and profits, then Beyond Booked Solid is the book to read when you're tired of thinking small. It's a masterpiece because you will never think about your business (or your life) in the same way again. I highly recommend it for those who want to understand how to go from doing it all themselves to running a highly successful enterprise with no limit on what is possible.'--Dr. Tony Alessandra, coauthor of The Platinum Rule'Beyond Booked Solid takes you beyond perspiration to inspiration. It is an innovative guide to the power of leverage; the kind of leverage that will produce amazing results while providing you with more time for your life outside of work. Buy this book if you want to leave a financial and a personal legacy.'--Steve Lundin, New York Times bestselling coauthor of Fish!'Whether you are just starting out in your business or you're already booked solid, Beyond Booked Solid offers the tools and the inspiration to significantly grow your business and maintain work-life balance. If you want to learn tried-and-true innovations that will catapult your business to the next level, turn the page.'--Brian Scudamore, founder and CEO, 1-800-Got-Junk 'The ideas in Beyond Booked Solid show you how to create a sustainable, profitable business and live the life you want. Perhaps even more important, you develop a keen sense of mastery and self-actualization--showing yourself that you can continuously grow and innovate, and creating a true sense of personal success.'--Larina Kase, PsyD, MBA, business psychologist and New York Times bestselling coauthor of The Confident Speaker.…