palgrave macmillan uk palgrave macmillan uk sep 2015 (17 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware -In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 240 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 316 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 256 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Organizations are about conversations. For any organization to achieve its goals, people need to interact and those interactions require dialogue and conversation. Yet, thanks to technology, we seem to be having fewer genuine conversations. This book seeks to change this, through 'how to skills' and wider cultural change advice.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 264 pp. Englisch.

Buch. Zustand: Neu. Neuware -The central objective of this edited volume is to help unlock a set of intriguing puzzles relating to changing power dynamics in Eurasia, a region that is critically important in the changing international security landscape.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch.

Buch. Zustand: Neu. Neuware -The high-pressured, fast-paced environment of television production leaves little time for producers to reflect on how the potentialities of texts and images will be interpreted outside of the immediate broadcast imperatives. This volume brings together the producers and analysts of television in a formal and productive way.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch.

Buch. Zustand: Neu. Neuware -In the networked age, we are living with changed parameters of time and space. Mobile networked communication fosters a form of virtual time and space, which is super-imposed onto territorial space. Time is increasingly composed of interruptions and distractions, as smartphone users are overwhelmed by messages.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 196 pp. Englisch.

Buch. Zustand: Neu. Neuware -Based on ethnographic research within the extreme metal community, Unger offers a thought-provoking look at how symbols of authenticity and defilement fashion social experience in surprising ways. Exploring the many themes and ciphers that comprise this musical community, this book interprets aesthetic resonances as a way to understand contemporary identity, politics, and social relations. In the end, this book develops a unique argument: the internal composition of the community¿s music and sound moulds symbols that shape, reflect, and constrain social patterns of identity, difference, and transgression. This book contributes to the sociology of sound and music, the study of religion in popular culture, and the role of aesthetics in everyday life. It will be of interest to upper level students, post-graduate students and scholars of religion, popular culture, and philosophy.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 152 pp. Englisch.

Buch. Zustand: Neu. Neuware - Business and environmental sustainability are not natural bedfellows.Business is about making money; sustainability is about protecting the planet.Business is measured in months and quarters; sustainability often requiressignificant short term costs to secure a sometimes uncertain long-term benefit.To some activists, all executives are exploitative, selfish '1 percenters'. Tosome executives, all activists are irresponsible, unyieldingextremists.And yet engaging with the issue isn't optional - all businesses musthave a strategy to deal with sustainability and, like any strategy, thisinvolves making choices.Strategy and Sustainability encourages its readers to filter out the noise and make thosechoices in a hard-nosed and clear-eyed way. Rosenberg's nuanced and fact-basedpoint of view recognizes the complexity of the issues at hand andthe strategic choices businesses must make. He blends the work of some of theleading academic thinkers in the field with practical examples from a variety ofbusiness sectors and geographies and offers a framework with which SeniorManagement might engage with the topic, not (just) to save the planet butto fulfil their short, medium, and long-term responsibilities to shareholdersand other stakeholders.

Buch. Zustand: Neu. Neuware - Neuroscience is revolutionizing our understanding of human psychology and behaviour. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.

Buch. Zustand: Neu. Neuware - This book explores how political structures and relations affect the 'black box of power' between governmental levels. It draws on case studies in Canada, the UK and continental Europe to illustrate how the design of political structures and the relative hierarchy of the relations between actors affect how governments deliver services.

Buch. Zustand: Neu. Neuware -Dramaturgy and Architecture approaches modern and postmodern theatre's contribution to the way we think about the buildings and spaces we inhabit. It discusses in detail ways in which theatre and performance have critiqued and intervened in everyday spaces, modelled our dreams or fears and made proposals for the future.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 268 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book illuminates the relationship between philosophy and experimental choreographic practice today in the works of leading European choreographers. A discussion of key issues in contemporary performance from the viewpoint of Deleuze, Spinoza and Bergson is accompanied by intricate analyses of seven groundbreaking dance performances.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 280 pp. Englisch.

Buch. Zustand: Neu. Neuware -Mental Maps in the Era of Détente and the End of the Cold War recreates the way in which the revolutionary changes of the last phase of the Cold War were perceived by fifteen of its leading figures in the West, East and developing world.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch.

Buch. Zustand: Neu. Neuware - The global financial crisis has reopened discussion surrounding the use of appropriate theoretical financial frameworks to reflect the current economic climate. There is a need for more sophisticated analytical concepts which take into account current quantitative changes and unprecedented turbulence in the financial markets.This book provides a comprehensive guide to the quantitative analysis of high frequency financial data in the light of current events and contemporary issues, using the latest empirical research and theory. It highlights and explains the shortcomings of theoretical frameworks and provides an explanation of high-frequency theory, emphasising ways in which to critically apply this knowledge within a financial context.Modelling and Forecasting High Frequency Financial Datacombines traditional and updated theories and applies them to real-world financial market situations. It will be a valuable and accessible resource for anyone wishing to understand quantitative analysis and modelling in current financial markets.

Buch. Zustand: Neu. Neuware - Interest rate traders have been using the SABR model to price vanilla products for more than a decade. However this model suffers however from a severe limitation: its inability to value exotic products. A term structure model à la LIBOR Market Model (LMM) is often employed to value these more complex derivatives, however the LMM is unable to capture the volatility smile. A joint SABR LIBOR Market Model is the natural evolution towards a consistent pricing of vanilla and exotic products. Knowledge of these models is essential to all aspiring interest rate quants, traders and risk managers, as well an understanding of their failings and alternatives.SABR and SABR Libor Market Models in Practice is an accessible guide to modern interest rate modelling. Rather than covering an array of models which are seldom used in practice, it focuses on the SABR model, the market standard for vanilla products, the LIBOR Market Model, the most commonly used model for exotic products andthe extended SABR LIBOR Market Model. The book takes a hands-on approach, demonstrating simply how to implement and work with these models in a market setting. It bridges the gap between the understanding of the models from a conceptual and mathematical perspective and the actual implementation by supplementing the interest rate theory with modelling specific, practical code examples written in Python.

Buch. Zustand: Neu. Neuware - Received opinion has it that humans are morally superior to non-human animals; human interests matter more than the like interests of animals and the value of human lives is alleged to be greater than the value of nonhuman animal lives. Since this belief causes mayhem and murder, its de-mythologizing requires urgent attention.