Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants) - Softcover

Pownall, Charlie

 
9781137382290: Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)
Softcover
ISBN 10: 1137382295 ISBN 13: 9781137382290
Verlag: Palgrave Macmillan, 2015

Inhaltsangabe

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

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Über die Autorin bzw. den Autor

Charlie Pownall is a communications consultant and trainer with over twenty years' experience in Public Relations, Reputation Management and Social Media. Founder of online reputation consultancy CPC, he led public relations firm Burson-Marsteller's digital capabilities across Asia-Pacific and managed global communications for advertising and marketing group WPP. He started his career as a speechwriter and press officer at the European Commission. Charlie writes extensively on communications and reputation, and speaks regularly at conferences, business events and business schools across Asia and the Middle-East.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1137382295
ISBN 13 
9781137382290
Einband
Tapa blanda
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Yeepin GmbH
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