Public relations case studies (56 Ergebnisse)

Paperback. Zustand: Very Good. Subsequent. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Fair. First Edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. Featuring real-life public relations situations, this book intends to help students develop agility in applying effective public relations theories, principles, and practices to a wide variety of situations - involving all types and sizes of organizations. It is suitable for undergraduate/ graduate-level courses in Introductory Public Relations.…

Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. International Public Relations Case Studies This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780749417567.

Paperback. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780138142711. …

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780138142711. …

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Softcover. Zustand: Bon. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations.

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780130981530.…

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: New. pp. 279.

Zustand: New. 2024. Paperback. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Very Good. Unused, outer pages have minor shelf wear, book content is in very good condition.

Zustand: New. In English.

paperback. Zustand: Very Good. Spinning the Bottle Again: More strategies, tactics and case studies about wine public relations. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

Originalbroschur. Zustand: Gut. Second edition. XX, 386 S., Ill. Ein tadelloses Exemplar. - The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practicefrom public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the worlds most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world. - Contents: What Case Studies Can Teach us in International Public Relations (Gregor Halff) -- Preface by Larissa Grunig (Part One: Case Studies in Global Campaigns Chapter One: Volkswagen Emission Scandal: An Example of Bad Public Relations on a Global Scale and the "Defeat Device"that Defeated a Reputation (Shannon A. Bowen, Don W. Stacks, and Donald K. Wright) -- ChapterTwo: Chile Becomes a World Player of the Wine Industry: The Legend of "Casillero del Diablo" (Juan-Carlos Molleda and Francisco Solanich) -- Part Two: Case Studies in Corporate Social Responsibility Chapter Three: Cargill's Indonesian Palm Oil Sustainability Program (Zifei Fay Chen, Don W. Stacks, Yi Grace Ji, and Bo Ra Yook) -- Chapter Four: Sharing "Made in Italy": Intesa Sanpaolo Bank's Cultural Communication around World Expo 2015 (Valentina Martino and Alessandro Lovari) -- Part Three: Cases in Public Diplomacy Chapter Five: Japan Is Back:The International Public Relations of the Second Abe Administration (Koichi Yamamura, Masamichi Shimizu, and Nancy Snow) -- Chapter Six: "Ukraine: Open for U": A Promotional Campaign and Nation Re-branding After the Euromaidan (Dariya Orlova and Katerina Tsetsura) -- Part Four: Cases in Measurement and Reputation Research of Public Relations Chapter Seven: A Real-time Integrated and Actionable Measurement System (Katie Delahaye Paine) -- Chapter Eight: The Impact of Corporate Reputation on Behavior: AkzoNobel and Zurich Insurance (Sandra Macleod, John A. McLaren, and Kevin Money) -- Chapter Nine: "Stoner Sloth": Lessons from Evaluation of Social Media andVirality (Jim Macnamara and Gail Kenning) -- Part Five: Cases in Crisis Communications ChapterTen: #indeepsorrow: Lufthansa's Agile Crisis Communication Management During and After the Crash of Germanwings Flight 4U9525? (Swaran Sandhu and Simone Huck-Sandhu) -- Chapter Eleven: The African Union Commission's Multinational Ebola Campaign's Localization Strategies (Toluwani C. Oloke and Juan-Carlos Molleda) -- Part Six: Cases Addressing National Opportunities Chapter Twelve: It's All in the Name: The Story of the Campaign for Marriage Equality in Ireland (John Gallagher) -- Chapter Thirteen: Communicating Food Safety in the Highly Multicultural Country of Kuwait (Mariam F. Alkazemi, Fahed Al-Sumait, and Cristina Navarro) -- Chapter Fourteen: Mead Johnson: Infant Formula to Make a Difference in China (Chun-ju Flora Hung-Baesecke, Xiaohong Chen, and Xiaodong Yin) -- Chapter Fifteen:The GST Campaign: Convincing Malaysians to Accept a New Taxation System (Kiranjit Kaur) -- Chapter Sixteen: Restoring Confidence in a Global Company -- and Healthcare Brand in Brazil: The Bayer Jovens Youth Education Campaign (Paulo Nassar and Terence (Terry) Flynn) -- Chapter Seventeen: Reaching for the Stars:The Launch of the UAE Space Agency (Inka Stever and Gaelle Picherit Duthler) -- Chapter Eighteen: ATaste of Harmony: Awareness and Celebration of Cultural Diversity in Australian Workplaces (Ingrid Larkin and Robina Xavier). ISBN 9781433134548 Sprache: Englisch Gewicht in Gramm: 551.…

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

paperback. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.