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Inhaltsangabe
A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications.
Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations―involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
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A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications. Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations-involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
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Public Relations Practices : Managerial Case Studies and Problems
Verlag:
Pearson Education, Limited, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
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Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. 6th. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 2218611-75
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Beispielbild für diese ISBN
Public Relations Practices : Managerial Case Studies and Problems
Verlag:
Pearson Education, Limited, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
Gebraucht
Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 6th. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP73091896
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Public Relations Practices: Managerial Case Studies and Problems
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.4. Artikel-Nr. G0136138039I3N00
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Public Relations Practices: Managerial Case Studies and Problems
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Softcover. Zustand: Bon. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. G-127-012
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