Edition 2002. Ammareal reverse jusqu'� 15% du prix net de cet article � des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verk�ufers G-127-012

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Bibliografische Details

Titel: Public Relations Practices: Managerial Case ...

Verlag: Pearson College Div

Erscheinungsdatum: 2002

Einband: Softcover

Zustand: Bon

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Book by Center Allen H Jackson Patrick

Rese�a del editor:

A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications. Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations-involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.

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