Customer lifetime value reshaping (26 Ergebnisse)

Hardback. Zustand: Fair. Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but the most important challenge facing businesses will be the succesful cultivation of profitable customer relationships. Now the authors, all customer service experts, introduce a radical model: the Customer Equity Framework, which changes a firm's old internal focus on price, promotion, product, and distribution to a new external focus on measuring, managing, and building Customer Equity. The drivers of Customer Equity include Value Equity, the customer's objective evaluation of the firm's products and service; Brand Equity, the customer's subjective product assessment; and Retention Equity, the customer's opinion of his or her relationship with the firm. The authors show how to measure each element, then reveal actions every firm can take to strengthen the performance of these key drivers. Providing concrete tools like a Customer Pyramid, DRIVING CUSTOMER EQUITY will revolutionise the way companies look at customers. With important information for Internet marketers - and insights into how important customer loyalty will be to Internet business success.…

Hardback. Zustand: Very Good. Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but the most important challenge facing businesses will be the succesful cultivation of profitable customer relationships. Now the authors, all customer service experts, introduce a radical model: the Customer Equity Framework, which changes a firm's old internal focus on price, promotion, product, and distribution to a new external focus on measuring, managing, and building Customer Equity. The drivers of Customer Equity include Value Equity, the customer's objective evaluation of the firm's products and service; Brand Equity, the customer's subjective product assessment; and Retention Equity, the customer's opinion of his or her relationship with the firm. The authors show how to measure each element, then reveal actions every firm can take to strengthen the performance of these key drivers. Providing concrete tools like a Customer Pyramid, DRIVING CUSTOMER EQUITY will revolutionise the way companies look at customers. With important information for Internet marketers - and insights into how important customer loyalty will be to Internet business success.…

Paperback. Zustand: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Fine in Fine dust jacket. First edition.

Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Fine in Fine dust jacket. First edition.

Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine in Fine dust jacket. First edition.

Hardcover. Zustand: Very Good. Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Zustand: New. In English.

Hardcover. Zustand: Brand New. 292 pages. 9.50x6.25x1.25 inches. In Stock.

Zustand: New. pp. 152.

Zustand: New. In English.

Hardcover, gebunden, Schutzumschlag, 292 Seiten, Schnitt alterbedingt etwas gebräunt, Besitzerstempel auf Vorsatz & Gebrauchsspuren Der Versand kann in Deutschland auch auf Rechnung erfolgen (Vorauszahlung vorbehalten).

Paperback. Zustand: Brand New. reprint edition. 144 pages. 8.50x6.00x0.50 inches. In Stock.

Paperback. Zustand: Brand New. 1st edition. 144 pages. 8.50x6.00x0.50 inches. In Stock.

Zustand: New. Editor(s): Bejou, David; Keningham, Timothy L.; Aksoy, Lerzan. Num Pages: 156 pages, illustrations. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 214 x 157 x 14. Weight in Grams: 342. . 2006. 1st Edition. paperback. . . . . Books ship from the US and Ireland.

Zustand: New. Editor(s): Bejou, David; Keiningham, Timothy L.; Aksoy, Lerzan. Num Pages: 152 pages. BIC Classification: KJMV1. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 216 x 156. Weight in Grams: 280. . 2016. 1st Edition. paperback. . . . . Books ship from the US and Ireland.…

Zustand: Gut. Zustand: Gut | Seiten: 308 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Taschenbuch. Zustand: Neu. Neuware - Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.Most books on the subject only cover separate components of CLV and are typically limited to targeting for direct response marketing. Customer Lifetime Value presents all components, cohesively putting them together into an understandable functioning whole. This source prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage. Topics in Customer Lifetime Value include: - leveraging the customer database to maximize CLV - using CLV in customer segmentation - customer divestment - using CLV in firm valuation - setting up an organization designed to maximize CLV - much more! Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is essential reading for practitioners in the areas of customer satisfaction, loyalty, CRM, and direct response, as well as academics in the service marketing area.…

Zustand: New. pp. 156.

Zustand: New. In English.

Buch. Zustand: Neu. Neuware.

Zustand: New. Editor(s): Bejou, David; Keiningham, Timothy L.; Aksoy, Lerzan. Num Pages: 152 pages, illustrations. BIC Classification: KC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 156 x 18. Weight in Grams: 408. . 2006. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.…

Hardcover. Zustand: Brand New. 1st edition. 144 pages. 9.00x6.50x0.75 inches. In Stock.