David bejou (36 Ergebnisse)

Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Paperback. Zustand: Brand New. 1st edition. 124 pages. 8.50x6.25x0.50 inches. In Stock.

Paperback. Zustand: Brand New. 1st edition. 110 pages. 8.00x6.00x0.25 inches. In Stock.

Zustand: New. pp. 152.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

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Zustand: New. Gopalkrishnan R. Iyer, PhD, Guest Editor, is the InternetCoast Institute Adams Professor of Industry Studies in the Department of Marketing at The Florida Atlantic University (FAU) in Boca Raton, Florida. He has taught at Virginia Tech, Baruch College (City.

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Paperback. Zustand: Brand New. reprint edition. 144 pages. 8.50x6.00x0.50 inches. In Stock.

Paperback. Zustand: Brand New. 1st edition. 144 pages. 8.50x6.00x0.50 inches. In Stock.

Hardcover. Zustand: Brand New. 1st edition. 124 pages. 9.00x6.50x0.50 inches. In Stock.

Zustand: New. Editor(s): Bejou, David; Keningham, Timothy L.; Aksoy, Lerzan. Num Pages: 156 pages, illustrations. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 214 x 157 x 14. Weight in Grams: 342. . 2006. 1st Edition. paperback. . . . . Books ship from the US and Ireland.

Zustand: New. Editor(s): Bejou, David; Keiningham, Timothy L.; Aksoy, Lerzan. Num Pages: 152 pages. BIC Classification: KJMV1. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 216 x 156. Weight in Grams: 280. . 2016. 1st Edition. paperback. . . . . Books ship from the US and Ireland.…

Paperback. Zustand: Brand New. 1st edition. 98 pages. 8.25x6.00x0.25 inches. In Stock.

Zustand: New. 2006. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

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Kartoniert / Broschiert. Zustand: New.

Paperback. Zustand: Brand New. 1st edition. 128 pages. 8.50x8.25x0.50 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.Most books on the subject only cover separate components of CLV and are typically limited to targeting for direct response marketing. Customer Lifetime Value presents all components, cohesively putting them together into an understandable functioning whole. This source prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage. Topics in Customer Lifetime Value include: - leveraging the customer database to maximize CLV - using CLV in customer segmentation - customer divestment - using CLV in firm valuation - setting up an organization designed to maximize CLV - much more! Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is essential reading for practitioners in the areas of customer satisfaction, loyalty, CRM, and direct response, as well as academics in the service marketing area.…

Zustand: New. David Bejou, Adrian PalmerThe best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer retention of any .

Taschenbuch. Zustand: Neu. Neuware - Presents proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham). This book provides insights into the behaviours and dynamic strategies needed to maximize a positive relationship with the all-important customer. It is useful for researchers, educators, students, and professionals in customer relationship marketing.…

Taschenbuch. Zustand: Neu. Neuware - Customer equity is becoming more widely recognized as an important new concept in marketing. This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area of marketing research and practice. Capturing Customer Equity: Moving from Products to Markets is designed to enable academics to chart out future research directions and to help marketers to apply recently developed frameworks to the creation and management of customer equity in domestic and international markets. Handy charts, tables, and figures make complex information easy to access and understand.…

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 156.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Zustand: Brand New. 1st edition. 170 pages. 8.50x6.00x0.50 inches. In Stock.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.