9781609018986 - The Why of the Buy: Consumer Behavior And Fashion Marketing von Mink Rath, Patricia (11 Ergebnisse)

Zustand: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.

Paperback. Zustand: Fair. 2. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Gut. 2. 480 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Ehemaliges Bibliotheksexemplar (mit Stempel inne und auf dem Schnitt). Einband leicht belesen/bestoßen. Sprache: Englisch Gewicht in Gramm: 1464 Taschenbuch, Maße: 20.45 cm x 2.59 cm x 25.4 cm.

Zustand: Used - Very Good. How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry.The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.New to this Edition~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet~ Added discussion of Omnichannel retailing in Chapter 13~ Expanded and updated coverage of technology, ethics, and social responsibility~ What Do I Need to Know About ?? list the objectives of each chapter and provide a roadmap for study~ More than 20% new photos all in full colorChapter Features~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings~ Summaries, Key Terms, Questions for Review and Activities.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9781609018986.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9781609018986.

Zustand: New. &Uumlber den AutorPatricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny GillInhaltsverzeichnisPrefaceAcknowledgmentsIntroductionPart I: We Are All ConsumersChapter 1 Why Is Consumer .

Zustand: New. This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population. Num Pages: 480 pages, 180 color illus. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 254 x 205 x 28. Weight in Grams: 1474. . 2014. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland.