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Verlag: Fairchild Books, 2008
ISBN 10: 1563674564ISBN 13: 9781563674563
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: Good. Most items will be dispatched the same or the next working day. Ex library copy with usual stamps/stickers.
Verlag: Fairchild Books, 2008
ISBN 10: 1563674564ISBN 13: 9781563674563
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Buch
Hardcover. Zustand: Very Good. The Why of the Buy: Consumer Behavior and Fashion Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Verlag: Bloomsbury Academic & Professional, 2014
ISBN 10: 1609018982ISBN 13: 9781609018986
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Verlag: Bloombury, 2014
ISBN 10: 1609018982ISBN 13: 9781609018986
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
Paperback. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Verlag: Bloomsbury Academic Fairchild Dez 2014, 2014
ISBN 10: 1609018982ISBN 13: 9781609018986
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - How do consumers decide what to buy for their wardrobes and their homes What drives them to choose one brand over another This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry.The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.New to this Edition~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet~ Added discussion of Omnichannel retailing in Chapter 13~ Expanded and updated coverage of technology, ethics, and social responsibility~ What Do I Need to Know About . list the objectives of each chapter and provide a roadmap for study~ More than 20% new photos all in full colorChapter Features~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings~ Summaries, Key Terms, Questions for Review and Activities.
Verlag: Bloomsbury Publishing PLC, 2014
ISBN 10: 1609018982ISBN 13: 9781609018986
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New. InhaltsverzeichnisPreface Acknowledgments Introduction Part I: We Are All Consumers Chapter 1 Why Is Consumer Behavior Important to the Fields of Fashion and Design? Chapter 2 Consumer Behavior, Marketing, and Fashion:.
Verlag: Fairchild Books, 2023
ISBN 10: 1501382284ISBN 13: 9781501382284
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
misc_supplies. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.