9781583219799 - Communicating Water's Value: Talking Points, Tips & Strategies von Goetz, Melanie K. (4 Ergebnisse)

Paperback. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: New. In.

Kartoniert / Broschiert. Zustand: New. This book offers tips and tools to assist management, communications staff, and employees at both small and large utilities in shaping customers understanding about the value of water.KlappentextrnrnConsumers often undervalue water s worth .

Taschenbuch. Zustand: Neu. Neuware - Water professionals are responsible for shaping and sometimes changing consumers' perceptions about the value of water. Consumers can mistakenly undervalue water's worth by assuming it should be provided at no cost to the public. This book by Melanie Goetz outlines how water professionals can encourage customers to appreciate water as the precious commodity it is by driving the message that it needs to be paid for just like other valuable services. _x000d_The tactics outlined can be especially useful during situations such as advocating for proposed rate hikes, or when conservation measures are needed. Goetz goes into depth about the consumer behavior and psychology that drives people's understanding of worth. Communicating Water's Value also includes 'success stories' from various utilities and corporations who implemented strategies that effectively shaped and changed the public's perception of the value of water._x000d_.