Communicating Water's Value: Talking Points, Tips & Strategies - Softcover

Goetz, Melanie K.

 
9781583219799: Communicating Water's Value: Talking Points, Tips & Strategies
Softcover
ISBN 10: 158321979X ISBN 13: 9781583219799
Verlag: American Water Works Association,US, 2014

Inhaltsangabe

Water professionals are responsible for shaping and sometimes changing consumers' perceptions about the value of water. Consumers can mistakenly undervalue water's worth by assuming it should be provided at no cost to the public. This book by Melanie Goetz outlines how water professionals can encourage customers to appreciate water as the precious commodity it is by driving the message that it needs to be paid for just like other valuable services. _x000d_
The tactics outlined can be especially useful during situations such as advocating for proposed rate hikes, or when conservation measures are needed. Goetz goes into depth about the consumer behavior and psychology that drives people's understanding of worth. Communicating Water's Value also includes "success stories" from various utilities and corporations who implemented strategies that effectively shaped and changed the public's perception of the value of water._x000d_

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Über die Autorin bzw. den Autor

Melanie writes about the value of water for the AWWA Journal and conducts webinars on on the topic through Forester University. She is President of Hughes & Stuart, which specializes in public outreach and stakeholders' advocacy with regard to environmental issues such as water, energy, wastewater, stormwater, and their infrastructures.

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Verlag
American Water Works Association,US
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
158321979X
ISBN 13 
9781583219799
Einband
Taschenbuch
Anzahl der Seiten
211
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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