9780470247532 - marketing for rainmakers: 52 rules of engagement to attract and retain customers for life von fragasso, phil (10 Ergebnisse)

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Zustand: New. pp. xx + 279 Illus.

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Hardcover. Zustand: Brand New. 1st edition. 304 pages. 9.00x5.76x1.00 inches. In Stock.

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Zustand: New. There are plenty of professionals who are great at what they do but fail miserably at marketing their expertise and business. For them, this book presents a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate themselves from the competition and build profitable long-…term relationships with clients. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 138 x 25. Weight in Grams: 428. . 2008. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

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Zustand: New. Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Offic.

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Buch. Zustand: Neu. Neuware - Praise for MARKETING for RAINMAKERS'In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themse…lves from the crowd.'--Todd Clarke, President, CLS Investment Firm'Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to companies of all sizes. Phil's approach to marketing has always been creative, effective, and irreverent--but never irrelevant.'--Charles Salmans, Principal, Global Public Relations, Mercer'Effective marketing is less about what you do and more about how you think. Phil's book provides a strong foundation to build a marketing mindset that will help set you apart from the competition.'--Karen Kaplan, President, Hill Holliday'Phil's years of experience in marketing are evident in this incredibly comprehensive, easy-to-use guide for marketing practitioners at all levels.'--Christy White, Principal, Cogent Research, LLC'Old-school marketing still reigns supreme--except in the minds of a small number of innovative marketers like Phil Fragasso. Phil has an innate ability to put himself in the place of the customer and drive marketing programs that engage and inspire.'--Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding'Marketing for Rainmakers offers a brilliant and long-needed compilation of good old-fashioned common sense, coupled with Phil's penetrating insight--masterfully placed in one entertaining and informative narrative. What a gift; what an opportunity!'--Marcia S. Wagner, President, The Wagner Law Group.