Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life - Hardcover

Über die Autorin bzw. den Autor

Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.

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Praise for MARKETING for RAINMAKERS

"In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd."
Todd Clarke, President, CLS Investment Firm

"Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to companies of all sizes. Phil's approach to marketing has always been creative, effective, and irreverent but never irrelevant."
Charles Salmans, Principal, Global Public Relations, Mercer

"Effective marketing is less about what you do and more about how you think. Phil's book provides a strong foundation to build a marketing mindset that will help set you apart from the competition."
Karen Kaplan, President, Hill Holliday

"Phil's years of experience in marketing are evident in this incredibly comprehensive, easy-to-use guide for marketing practitioners at all levels."
Christy White, Principal, Cogent Research, LLC

"Old-school marketing still reigns supreme except in the minds of a small number of innovative marketers like Phil Fragasso. Phil has an innate ability to put himself in the place of the customer and drive marketing programs that engage and inspire."
Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding

"Marketing for Rainmakers offers a brilliant and long-needed compilation of good old-fashioned common sense, coupled with Phil's penetrating insight masterfully placed in one entertaining and informative narrative. What a gift; what an opportunity!"
Marcia S. Wagner, President, The Wagner Law Group

Aus dem Klappentext

It's one thing to be great at what you do, but it's quite another thing to be able to convince customers of that fact. If you're a professional service provider, salesperson, or independent contractor, marketing is a critical ingredient in your company's success. Marketing for Rainmakers presents a collection of fifty-two business-building, loyalty-inspiring marketing ideas for anyone who wants to increase their customer base, improve customer relations, and make more money doing what they love to do.

Inside, you'll discover a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate you from the competition and build profitable long-term relationships with your clients. Fully practical and applicable to your small business, Marketing for Rainmakers shows you how to build a thriving professional practice using a marketing mindset based on intense customer focus.

Many professionals find marketing mysterious and tricky. Few people truly understand it. This book breaks good marketing down to its simplest goal to motivate people and shows you how to do just that. In fact, this straightforward marketing guide will turn you into a true marketing rainmaker that person who can motivate customers and build long-lasting, profitable relationships with them.

Step by step, you'll learn to master the skills and attitude of a marketing rainmaker. If you're driven to succeed, Marketing for Rainmakers will show you how to make the most of every marketing opportunity and approach every aspect of your business with true dedication to your customers. Once you master the skills and attitude of a marketing rainmaker, you'll bring in more customers than you know what to do with and keep them coming back for more.