Rodgers shelly (32 Ergebnisse)

Paperback. Zustand: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

paperback. Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

paperback. Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.…

Zustand: New. pp. 536.

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: New. In English.

Zustand: New. pp. 496.

Zustand: New.

Paperback. Zustand: Brand New. 2nd edition. 548 pages. 9.00x6.00x1.25 inches. In Stock.

Zustand: New. In English.

New York & London, Routledge, 2017. XXVIII,465 pp. Softcover. Fine. #9781138654457. [171468].

Zustand: New. 2026. 4th Edition. paperback. . . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. 3rd edition. 465 pages. 9.00x6.00x1.25 inches. In Stock.

Zustand: New. Shelly Rodgers is a Distinguished Curators Professor and Maxine Wilson Gregory Endowed Chair at the University of Missouri, USA.Esther Thorson teaches at Colorado State University, USA. She is an Emeritus from the University of Miss.

Taschenbuch. Zustand: Neu. Neuware - Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today's evolving media environment.Building on earlier editions, this book is grounded in a contemporary definition of digital advertising that provides a conceptual foundation for understanding digital advertising as a dynamic, multifaceted system. Across this volume, contributors explore how advertising operates across platforms including social media, mobile environments, video, gaming, and AI-driven systems. This book examines developments, such as artificial intelligence, computational advertising, personalization, immersive media, and algorithmic processes, and considers how these forces are transforming how advertising messages are created, delivered, and evaluated. This volume brings together diverse theoretical perspectives to reassess foundational models of persuasion and audience response in light of contemporary digital conditions. Contributors examine how evolving forms of interactivity, data use, and platform dynamics shape consumer cognition, engagement, and behavior.Providing both a rigorous theoretical foundation and a forward-looking research agenda, Digital Advertising Theory is an essential resource for scholars, students, and professionals in advertising, marketing, communication, media studies, and psychology.…

Taschenbuch. Zustand: Neu. Digital Advertising | Theory and Research | Shelly Rodgers (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2017 | Routledge | EAN 9781138654457 | Verantwortliche Person für die EU: Taylor and Francis, Taylor & Francis Verlag Gmbh, Kaufingerstr 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.…

Zustand: New. Editor(s): Rodgers, Shelly; Thorson, Esther. Num Pages: 496 pages, 20 black & white illustrations, 17 black & white tables, 10 black & white line drawings. BIC Classification: JMJ; KJS; KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 657. . 2017. 3rd Edition. Paperback. . . . . Books ship from the US and Ireland.…

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 548 | Sprache: Englisch | Produktart: Bücher | Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire's persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory-and across advertising contexts-both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming. …

Zustand: New. pp. 536.

Zustand: New.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 2nd edition. 548 pages. 9.25x6.25x1.50 inches. In Stock.

Zustand: New. Shelly Rodgers is a Distinguished Curators Professor and Maxine Wilson Gregory Endowed Chair at the University of Missouri, USA.Esther Thorson teaches at Colorado State University, USA. She is an Emeritus from the University of Miss.

Zustand: New. Shelly Rodgers is Professor of Strategic Communication at the Missouri School of Journalism. With more than $18.5 million in grant support, her research focuses on advertising, health, and new technology.Esther Thorson.

Zustand: New. In English.

Zustand: New. 2026. 4th Edition. hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 3rd revised edition. 526 pages. 9.25x6.25x1.50 inches. In Stock.

Buch. Zustand: Neu. Neuware - Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today's evolving media environment.Building on earlier editions, this book is grounded in a contemporary definition of digital advertising that provides a conceptual foundation for understanding digital advertising as a dynamic, multifaceted system. Across this volume, contributors explore how advertising operates across platforms including social media, mobile environments, video, gaming, and AI-driven systems. This book examines developments, such as artificial intelligence, computational advertising, personalization, immersive media, and algorithmic processes, and considers how these forces are transforming how advertising messages are created, delivered, and evaluated. This volume brings together diverse theoretical perspectives to reassess foundational models of persuasion and audience response in light of contemporary digital conditions. Contributors examine how evolving forms of interactivity, data use, and platform dynamics shape consumer cognition, engagement, and behavior.Providing both a rigorous theoretical foundation and a forward-looking research agenda, Digital Advertising Theory is an essential resource for scholars, students, and professionals in advertising, marketing, communication, media studies, and psychology.…

Buch. Zustand: Neu. Neuware - Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.…