Verwandte Artikel zu Advertising Theory (Routledge Communication)

Advertising Theory (Routledge Communication) - Softcover

Buch 210 von 231: Routledge Communication
 
9780815382508: Advertising Theory (Routledge Communication)
Softcover
ISBN 10: 0815382502 ISBN 13: 9780815382508
Verlag: Routledge, 2019

Inhaltsangabe

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

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Über die Autorin bzw. den Autor

Shelly Rodgers is Professor of Strategic Communication and William T. Kemper Fellow, Missouri School of Journalism. Supported by more than $25 million in federal and state grants, her research includes psychological processing of digital health advertising. She is a Past President of the American Academy of Advertising (2010).

Esther Thorson is Professor of Journalism and Associate Dean for Graduate Studies, Michigan State University. She publishes extensively on advertising message effects and is one of the most cited scholars in advertising. She is a Fellow of the American Academy of Advertising and International Communication Association.

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Verlag
Routledge
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
0815382502
ISBN 13 
9780815382508
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
570
Herausgeber
Rodgers Shelly
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland