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Verlag: Lang AG International Academic Publishers, Peter, 2012
ISBN 10: 1433115611ISBN 13: 9781433115615
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Edward Elgar Pub, 2014
ISBN 10: 178347601XISBN 13: 9781783476015
Anbieter: Books From California, Simi Valley, CA, USA
Buch
Paperback. Zustand: Very Good.
Verlag: Peter Lang, 2012
ISBN 10: 1433115611ISBN 13: 9781433115615
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.
Verlag: Gabler Verlag, 2011
ISBN 10: 3834931349ISBN 13: 9783834931344
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New.
Verlag: Peter Lang, 2012
ISBN 10: 143311562XISBN 13: 9781433115622
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.
Verlag: Gabler Verlag, Wiesbaden, 2011
ISBN 10: 3834931349ISBN 13: 9783834931344
Anbieter: Gebrauchtbücherlogistik H.J. Lauterbach, Gummersbach, NRW, Deutschland
Buch
Hardcover. Zustand: Wie neu. 21,5cm Advances in Advertising Research (Vol. 2). - Wiesbaden : Gabler Verlag, 2011. - ISBN 978-3-8349-3134, XII, 490. Hardcover. Zustand: Sehr Gut (Eingeschweißt); * Die Photos sind original von uns erstellt worden, u.a. erkennbar an einem kleinen weißen Stück Papier im oberen Schnitt. Ab und an verwenden Suchmaschinen Verlagsphotos, bei den Portalen selbst, werden aber nur unsere Originalphotos gezeigt.
Zustand: New. Beim Kampf gegen Oberteufel Piccolo musste Son Goku schwere Verluste hinnehmen. Seine Freunde sind gestorben und nun kann er sie nicht wieder lebendig machen, da Shenlong ebenfalls das Zeitliche gesegnet hat. Trotzdem klammert er sich an einen letzten Stroh.
Verlag: Edward Elgar Publishing 2014-02-28, Cheltenham, 2014
ISBN 10: 178347601XISBN 13: 9781783476015
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
paperback. Zustand: New. Language: ENG.
Verlag: Gabler Verlag, 2012
ISBN 10: 3834942901ISBN 13: 9783834942906
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New. New articles in economic sciencesMartin Eisend is Professor of International Marketing at the European University Viadrina, Frankfurt (Oder), Germany. Tobias Langner is Professor of Marketing at the Schumpeter School of Business and Economics,.
Verlag: Gabler Verlag, 2010
ISBN 10: 3834921114ISBN 13: 9783834921116
Anbieter: Leserstrahl (Preise inkl. MwSt.), Oldenbüttel, Deutschland
Buch
Hardcover. Zustand: As New. 1. Mängelexemplar, ungelesen---. nein.
Verlag: Springer Fachmedien Wiesbaden, 2014
ISBN 10: 3658081317ISBN 13: 9783658081317
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New.
Verlag: Springer Fachmedien Wiesbaden, 2016
ISBN 10: 3658140909ISBN 13: 9783658140908
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New.