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Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) - Hardcover
Inhaltsangabe
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
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Über die Autorin bzw. den Autor
Prof. Dr. Ralf Terlutter is Professor at the Department of Marketing and International Management at the University of Klagenfurt, Austria.
Prof. Dr. Sandra Diehl is Professor at the Department of Media and Communication Sciences at the University of Klagenfurt, Austria.
Prof. Dr. Shintaro Okazaki is Professor at the Department of Finance and Marketing Research at the Autonomous University of Madrid, Spain.
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Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for communication purposes, among them, advergames, mobile marketing and viral marketing. The goal of this book is to advance more systematic research in these fields from an international orientation. Renowned communication researchers from around the globe have contributed to the making of this book.
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Advances in Advertising Research (Vol. 1) : Cutting Edge International Research
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Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy)
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Advances in Advertising Research (Vol. 1)
Verlag:
Gabler Verlag, Gabler Verlag Jun 2010, 2010
ISBN 10: 3834921114
ISBN 13: 9783834921116
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Buch. Zustand: Neu. Neuware -The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg 428 pp. Deutsch. Artikel-Nr. 9783834921116
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Advances in Advertising Research (Vol. 1) : Cutting Edge International Research
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for communication purposes, among them, advergames, mobile marketing and viral marketing. The goal of this book is to advance more systematic research in these fields from an international orientation. Renowned communication researchers from around the globe have contributed to the making of this book. Artikel-Nr. 9783834921116
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Advances in Advertising Research: Cutting Edge International Research: Vol 1
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Hardcover. Zustand: Brand New. 2010 edition. 412 pages. German language. 8.66x6.14x1.10 inches. In Stock. Artikel-Nr. x-3834921114
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