Diehl sandra (61 Ergebnisse)

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Cloth. Zustand: VG. Zustand des Schutzumschlags: VG-. Near Fine in black boards in a VG- DJ which has been sunned yellow (from orange) at extremities. 184 pages.

Hardcover. Zustand: Très bon. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Ammareal gives back up to 15% of this item's net price to charity organizations.

Zustand: New. In English. Levi, Noam; Sandra, Truly (illustrator).

XXV, 376 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Brand New. 256 pages. German language. 6.89x0.87x9.45 inches. In Stock.

Broschiert. Zustand: Gut. 395 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen (Rückenschild, Instituts-Stempel.); Schnitt und Einband sind etwas staubschmutzig; einige Anstreichungen im Text; der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. Sprache: Deutsch Gewicht in Gramm: 550.…

Broschur / Softcover. (Habil, Univ. des Saarlandes, Saarbrücken, 2008) / Sandra Diehl analysiert mithilfe der Diary-Methode den allgemeinen Einfluss von medialen und realen Faktoren auf das Kaufentscheidungsverhalten. Des Weiteren untersucht sie anhand eines experimentellen Designs, ob und inwieweit Werbung spätere Produkterprobungen prägen kann bzw. ob Werbung in der Lage ist, nach einer realen Produkterfahrung noch einen Einfluss auf die Produkteinstellung der KonsumentInnen auszuüben. Die Autorin leitet umfangreiche strategische und operative Handlungsempfehlungen ab, die dazu beitragen, Cross-Media-Werbestrategien in Kombination mit realen Produkterfahrungen zu optimieren. (Sehr gut erhalten - vermutlich ungelesen / in very good condition) Sprache: Deutsch Gewicht in Gramm: 750 1. Aufl. (Forschungsgruppe Konsum und Verhalten).…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management.This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.…

Zustand: New. In English.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Media and Convergence Management | Sandra Diehl (u. a.) | Taschenbuch | xxv | Englisch | 2015 | Springer | EAN 9783642438219 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management.This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.…

hardcover. Zustand: Gut. 192 Seiten; Sprache: Deutsch Gewicht in Gramm: 500.

Paperback. Zustand: Brand New. 2006 edition. 523 pages. 8.00x5.75x1.25 inches. In Stock.

Hardcover. Zustand: Brand New. 2013 edition. 320 pages. 9.25x6.25x1.00 inches. In Stock.

Zustand: New. Editor(s): Diehl, Sandra; Terlutter, Ralf. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 523 pages, 82 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 28. Weight in Grams: 678. . 2006. Paperback. . . . . Books ship from the US and Ireland. …

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 404 | Sprache: Englisch | Produktart: Bücher | Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book¿s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management.This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes. …

Paperback. Zustand: Brand New. 2013 edition. 376 pages. 9.25x6.10x0.91 inches. In Stock.

Zustand: New. In English.

Zustand: New. In English.