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Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (European Advertising Academy) - Softcover

 
9783834931344: Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (European Advertising Academy)
Softcover
ISBN 10: 3834931349 ISBN 13: 9783834931344
Verlag: Gabler Verlag, 2011

Inhaltsangabe

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Adversiting) which has held at Universidad Autonoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are considerable value for advancing our knowledge.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Von der hinteren Coverseite

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable
value for advancing our knowledge.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Gabler Verlag
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3834931349
ISBN 13 
9783834931344
Einband
Taschenbuch
Anzahl der Seiten
504
Herausgeber
Okazaki Shintaro
Kontakt zum Hersteller
Springer-Verlag GmbH
customerservice@springernature.com

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Heidelberg
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Deutschland