Nirma (30 Ergebnisse)

Paperback. Zustand: Brand New. 158 pages. 6.00x0.34x9.00 inches. In Stock.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: Brand New. 306 pages. 6.14x0.69x9.21 inches. In Stock.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing at Emory University. Renowned for seminal works like The Theory of Buyer Behavior and The Rule of Three, he has published over 350 works on consumer behaviour, compe.

Zustand: New.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 236 pages. 9.01x5.98x9.02 inches. In Stock.

Zustand: New. In English.

Zustand: New.

Hardcover. Zustand: Brand New. 306 pages. 6.30x0.91x9.49 inches. In Stock.

Zustand: NEW.

Zustand: NEW.

Hardcover. Zustand: Brand New. 308 pages. 9.01x5.98x9.02 inches. In Stock.

Zustand: NEW.

Zustand: New. 2025. hardcover. . . . . . Books ship from the US and Ireland.

Buch. Zustand: Neu. Neuware - In an age of rapid technological evolution, Digital Video Advertising Strategies: Grow Your Brand with Online Videos provides a comprehensive guide to navigating the complex world of digital marketing. From 3D video and augmented reality (AR), to virtual reality (VR), mixed reality (MR), artificial intelligence (AI), blockchain, and high-definition video, this edited volume systematically outlines key digital media strategies, providing definitions and guidance on their integration into traditional marketing campaigns, and how they can significantly elevate consumer engagement and persuasion. Key topics include the role of immersive technologies, gamification, and AI in digital video advertising. The book serves as a useful resource for professionals specializing in ad design, equipping them with strategies for leveraging 3D, VR, and AR video formats. Moreover, researchers focused on gamification will find valuable insights into how game elements can enhance viewer interaction with digital video content. Ultimately, this text aims to empower marketers and researchers alike with the knowledge needed to optimize digital video advertisements, fostering improved consumer experiences and engagement in an increasingly digital marketplace. …

Zustand: New. 2025. hardcover. . . . . . Books ship from the US and Ireland.

Zustand: New.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologies including 360-degree video, virtual reality, augmented reality, mixed reality, 3D and 2D video formats, artificial intelligence, blockchain technology, high-definition (HD) video, and Dolby surround sound in enhancing consumer experience and engagement. The book provides actionable insights into visual arrangement strategies and immersive design principles, making it a valuable reference for advertising design agencies, creative professionals, and expert panels involved in digital and 3D video advertising. In addition, it serves as a comprehensive knowledge resource for researchers working in gamification, virtual reality, and augmented reality by presenting the latest research findings in advertising technology. By outlining emerging trends and proposing future research directions, the book offers significant academic value for postgraduate and doctoral students seeking to pursue research in digital video advertising and related advertising technologies. The book is structured into three interrelated parts. The first part establishes the conceptual foundation of social proof and social media driven influences on consumer decision-making. Chapters in this section analyze social media marketing strategies, mechanisms of brand awareness creation, the role of fear of missing out (FOMO), and the dynamics of digital influence shaping consumer behavior. The second part focuses on technological advancements that are redefining digital video advertising practices. It explores immersive and data-driven formats such as virtual reality, augmented reality, short-form video advertising, metaverse-based product demonstrations, and advanced video analytics. The final part examines effective digital video advertising strategies through the lens of consumer cognition, ethics, and engagement. Key themes include gamification, 3D video advertising in sports marketing, digital twins, extended reality (XR) technologies, and ethical concerns associated with artificial intelligence and data analytics.…

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Buch. Zustand: Neu. Neuware - Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia. As the region undergoes rapid economic development, this book offers valuable insights into the role of entrepreneurial marketing in the growth of advertising, e-commerce, technology, and small and medium enterprises (SMEs). This timely publication addresses a gap in the literature, offering theoretical and practical contributions to the emerging field of entrepreneurial marketing in developing economies. This volume is essential for scholars, policymakers, and business leaders seeking to understand the dynamic interplay of entrepreneurship, marketing, and economic development in the South Asian context.…

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Hardcover. Zustand: Brand New. 306 pages. 6.30x0.91x9.49 inches. In Stock.

Hardcover. Zustand: Brand New. 236 pages. 9.01x5.98x9.02 inches. In Stock.

Hardcover. Zustand: Brand New. 308 pages. 9.01x5.98x9.02 inches. In Stock.

Buch. Zustand: Neu. Shaping Entrepreneurial Marketing | A South Asian Perspective | Narayanage Jayantha Dewasiri (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2025 | Emerald Publishing Limited | EAN 9781837088539 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…

Zustand: New. Nuttawuth Muenjohn is a highly regarded senior researcher, recognised nationally and internationally by scholars in his field. His research focuses on assisting businesses and their leaders in overcoming challenges and promoting competitiveness an.

Buch. Zustand: Neu. Neuware - Leadership and Digital Transformation explores how rapid advances in digital technologies are reshaping the way organisations operate, compete, and engage with stakeholders across the world. Bringing together contributions from leading scholars and practitioners, the book offers a global and contemporary perspective on leadership in the digital age, particularly in the post-COVID-19 context where digital change has accelerated significantly.The book combines theory, research, and real-world case studies to explain how leadership is evolving in response to digital transformation. It examines key ideas such as how leaders make decisions in complex environments, manage technological change, and balance innovation with ethical and organisational responsibilities. Methodologically, the chapters draw on a range of approaches, including empirical studies, case analyses, and conceptual frameworks, making the content both rigorous and accessible.A key strength of the volume is its balanced perspective. It not only highlights the opportunities digital transformation offers but also addresses the challenges, including ethical dilemmas, organisational disruption, and leadership pressures. By bringing these perspectives together in one volume, the book offers a distinctive and timely contribution, providing practical insights for leaders and valuable knowledge for researchers, students, and professionals seeking to understand and navigate leadership in a rapidly changing digital world.…

Don Francisco Romero Robleso, sus discursos y sus acyos políticos.M., Sucesores de Rivadeneyra, 1886, 25 x 17 cm., 22 págs. (Edición no venal cubiertas desprendidas). Historia de España.