Behl abhishek (49 Ergebnisse)

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 236 pages. 9.01x5.98x9.02 inches. In Stock.

Zustand: New. In English.

Zustand: New. Abhishek Behl is an Associate Professor at Keele Business School, Keele University, UK. He has earned his second PhD from the Indian Institute of Technology, Bombay, where his research is in the area of crowdfunding and gamification. His research is in t.

Zustand: New.

Hardcover. Zustand: Brand New. 306 pages. 6.30x0.91x9.49 inches. In Stock.

Zustand: NEW.

Hardcover. Zustand: Brand New. 312 pages. 9.01x5.98x9.02 inches. In Stock.

Zustand: NEW.

Zustand: NEW.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: New.

Zustand: New. In English.

Zustand: New.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologies including 360-degree video, virtual reality, augmented reality, mixed reality, 3D and 2D video formats, artificial intelligence, blockchain technology, high-definition (HD) video, and Dolby surround sound in enhancing consumer experience and engagement. The book provides actionable insights into visual arrangement strategies and immersive design principles, making it a valuable reference for advertising design agencies, creative professionals, and expert panels involved in digital and 3D video advertising. In addition, it serves as a comprehensive knowledge resource for researchers working in gamification, virtual reality, and augmented reality by presenting the latest research findings in advertising technology. By outlining emerging trends and proposing future research directions, the book offers significant academic value for postgraduate and doctoral students seeking to pursue research in digital video advertising and related advertising technologies. The book is structured into three interrelated parts. The first part establishes the conceptual foundation of social proof and social media driven influences on consumer decision-making. Chapters in this section analyze social media marketing strategies, mechanisms of brand awareness creation, the role of fear of missing out (FOMO), and the dynamics of digital influence shaping consumer behavior. The second part focuses on technological advancements that are redefining digital video advertising practices. It explores immersive and data-driven formats such as virtual reality, augmented reality, short-form video advertising, metaverse-based product demonstrations, and advanced video analytics. The final part examines effective digital video advertising strategies through the lens of consumer cognition, ethics, and engagement. Key themes include gamification, 3D video advertising in sports marketing, digital twins, extended reality (XR) technologies, and ethical concerns associated with artificial intelligence and data analytics.…

Zustand: New. In English.

Zustand: New. 2025. hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 9.00x6.00x0.75 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - Digitization, with the help of artificial intelligence, machine learning, social media, and cloud adoption, has significantly transformed industries and helped companies accelerate, grow, and have a competitive edge. This book discusses how digital transformation can help organizations achieve growth and explores the challenges of using emerging technologies.Digital disruption has a significant effect on how businesses operate. Organizations must follow a strategic approach while on the path to digital transformation as their technology and operational decisions must be aligned. This volume provides a roadmap for businesses to adopt digital solutions and systems in all aspects of a company's functioning. With case-based examples, the book demonstrates how organizations globally use digital technologies to enhance their business operations; examines strategies that work and those that do not; highlights lessons organizations can learn from the success and failures of digitization; and looks at the perils of using such technology, which can often also endanger the organization's functioning and raise consumer privacy concerns.Part of the Advances in Emerging Markets and Business Operations series, this volume includes examples and best practices from companies that provide a framework for designing a digital strategy. It will be useful for students and researchers of business studies, management studies, human resources, organization studies, IT management, and information and communication. It will also be of interest to organizations and managers.…

Hardcover. Zustand: Brand New. 306 pages. 6.30x0.91x9.49 inches. In Stock.

Buch. Zustand: Neu. Neuware - Delving into ChatGPT's architecture and ability to generate human-like text, chapters go beyond technical explanations, exploring the factors contributing to ChatGPT's widespread adoption and its significance in society and industry. The work showcases how ChatGPT has transformed conversational experiences, revolutionizing customer service, streamlining business processes, and enhancing user engagement across various domains. Authors address the potential pitfalls and ethical concerns associated with ChatGPT. They delve into bias, misinformation, and the potential amplification of harmful content that may arise, as well as revealing insights into responsible AI practices, transparency, and accountability, emphasizing the importance of mitigating these risks and ensuring fairness in AI-driven conversations. Thoroughly examining the impact of ChatGPT on the workforce and the potential for job displacement, the need for upskilling and reskilling, and the importance of balanced integration of human oversight in chatbot interactions, the concept of collaborative human-AI systems is explored, where ChatGPT works alongside humans to enhance conversation quality and foster trust. The ChatGPT Revolution is essential reading for AI researchers and academics interested in the technical intricacies of ChatGPT, industry professionals in AI and NLP seeking practical insights for real-world applications, and ethics and responsible AI practitioners focusing on mitigating ethical concerns.…

Zustand: New. 2024. hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 236 pages. 9.01x5.98x9.02 inches. In Stock.

Buch. Zustand: Neu. Neuware - Fungal pathogens and mycotoxins pose significant challenges in agriculture, food storage, and processing, impacting both food security and public health. This book provides a comprehensive exploration of post-harvest fungal pathogens and mycotoxins, covering their biosynthesis, epidemiology, and factors influencing their production. This book is divided into four sections and first introduces the significance of fungal pathogens and mycotoxins in agriculture. It then delves into advanced detection and diagnostic techniques, including molecular methods, biosensors, imaging, and artificial intelligence applications. The third section focuses on management strategies, highlighting biological control, agronanotechnology, organic farming approaches, and best agricultural practices. The final section examines the global economic impact and regulatory frameworks governing fungal pathogen and mycotoxin control. With contributions from leading experts, this book serves as a valuable resource for researchers, food safety professionals, and policymakers working to mitigate the risks associated with fungal contamination in food systems.…

Hardcover. Zustand: Brand New. 300 pages. 8.00x2.00x10.00 inches. In Stock.