Nagle thomas t (63 Ergebnisse)

Hardback. Zustand: Good. For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing coursesThe Strategy and Tactics of Pricing  provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Hardback. Zustand: Very Good. For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing coursesThe Strategy and Tactics of Pricing  provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Zustand: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.

Paperback. Zustand: Very Good. 2nd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly. …

Paperback. Zustand: Fair. 4th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Hardcover. Zustand: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. 4th. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. 5. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardback. Zustand: Fair. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically?rather than simply calculate pricing based on product and profit?in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today?s markets.…

Paperback. Zustand: Very Good. For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing coursesThe Strategy and Tactics of Pricing provides a comprehensive,practical, step-by-step guide to pricing analysis and strategy development. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

hardcover. Zustand: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

Softcover. Zustand: Bon. Ancien livre de bibliothèque avec équipements. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Zustand: Very Good. Very Good condition. Very Good dust jacket. 3rd edition. [9780130262486] (Marketing, Business) A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.…

Paperback. Zustand: Fair. The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor?s manual, including exercises, mini-cases, and examination questions.…

Paperback. Zustand: Good. The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor?s manual, including exercises, mini-cases, and examination questions.…

Hardcover. Zustand: Very Good. 6. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: As New. : Este libro es una guía práctica sobre la estrategia y las tácticas de fijación de precios, que muestra cómo un análisis sólido podría haber evitado algunos errores de fijación de precios conocidos y, en otros casos, ha señalado el camino hacia éxitos rentables. Los autores ofrecen un enfoque conceptual que ayuda a los lectores a aprender a PENSAR sobre la fijación de precios, e incluyen fórmulas y procedimientos paso a paso que muestran a los lectores CÓMO analizar un problema de fijación de precios y formular una estrategia de fijación de precios. Se incluyen consejos sobre cómo entender cómo los costes afectan a su fijación de precios y beneficios, integrar los costes con la fijación de precios basada en el mercado, integrar los elementos de rentabilidad, capturar el valor total a través de la segmentación de precios, adaptar la estrategia en un entorno de ciclo de vida cambiante, desarrollar modelos para ayudar a anticipar el comportamiento de compra y determinar las limitaciones de la maximización de beneficios. EAN: 9780136693765 Tipo: Libros Categoría: Negocios y Economía Título: The Strategy and Tactics of Pricing Autor: Thomas T. Nagle| Reed K. Holden Editorial: Routledge Idioma: en Páginas: 409 Formato: tapa dura.…

Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. 2nd Edition. 2nd edition. 410pp, with occasional figures and illustrations. In green vinyl boards with gilt lettering (lightly rubbed and rounded at spine ends and corners). Internally neat, clean, bright and tight. In its original dust jacket (just a little rubbed at edges). A very nice, clean copy. 8vo.…

Hardcover. Zustand: Very Good+. Zustand des Schutzumschlags: Very Good+. Fourth Edition; Eighth Printing. 349 pages; Charts. Graphs. Very Good condition. No noteworthy defects. No markings.; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be packaged with care and ship on the same or next business day. Buy with confidence.…