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Inhaltsangabe
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses
The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
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Críticas
"The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability." Scott Heekin-Canedy President and General Manager The New York Times "...a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results." Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley "Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers." Keith Bradley, President Ingram Micro, North America "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights." Philip Kotler Northwestern University "For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals." Eric Mitchell, President The Professional Pricing Society
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For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Verlag:
Pearson Prentice Hall (edition 4th), 2005
ISBN 10: 0131856774
ISBN 13: 9780131856776
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Paperback. Zustand: Fair. 4th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Artikel-Nr. 0131856774-7-1
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.33. Artikel-Nr. G0131856774I2N00
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.33. Artikel-Nr. G0131856774I2N00
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.33. Artikel-Nr. G0131856774I4N00
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A Guide to Growing More Profitably: A Guide to Growing More Profitably: A Guide to Growing More Profitably: United States Edition
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A Guide to Growing More Profitably: A Guide to Growing More Profitably: A Guide to Growing More Profitably: United States Edition
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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Paperback. Zustand: Very Good. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780131856776
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
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Zustand: Very Good. 4 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 11534222-75
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780131856776
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131856776. Artikel-Nr. 9727801
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