The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: United States Edition - Softcover

Nagle, Thomas T.; Hogan, John

 
9780131856776: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: United States Edition

Inhaltsangabe

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses

The Strategy and Tactics of Pricing  provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

 

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