Manas dutta (42 Ergebnisse)

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: New. In English.

Paperback. Zustand: Brand New. 86 pages. 8.50x5.43x8.50 inches. In Stock.

Zustand: New. In English.

Zustand: New. In English.

Zustand: New. Tanusree Dutta is Assistant Professor at Indian Institute of Management, Ranchi, India. She holds a PhD from the Indian Institute of Technology, Kharagpur.Manas Kumar Mandal is presently serving as the Distinguished Visiting Profe.

Zustand: New.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 77 pages. 8.75x5.75x0.50 inches. In Stock.

Zustand: New. In English.

Zustand: New. In English.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book examines instances of transformative dissent, turning points or shifts in popular mobilisation patterns in contemporary India, while adopting a historical approach and analysing past events. Exploring the different continuities and discontinuities in mobilising patterns and dissident agency in India, the authors present a heterogeneous insurrectional pattern that pivoted around issues of caste, class, religion, land reform, labour, taxation and territorial control, with anti-colonialism movements becoming prominent in the first half of the twentieth century. The authors move beyond this to explore more recent templates of mobilisation which surfaced towards the end of the twentieth century, during India's liberalisation period. With growing marketisation and technological advancement, unprecedented changes in social relations, growing economic opportunities and cultural transfusion taking place, the country became a 'New India' - one which aspired to be a global player in the wider technological public sphere. Tracing the historical trajectories of social movements in India, this book examines recent trends in digitised dissidence and explores new frontiers of protests, providing fresh insights for those researching the history of social movements, South Asian and Indian history and postcolonial studies.…

Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 484 | Sprache: Englisch | Produktart: Bücher | This book provides a comprehensive and enriching understanding of the construct of happiness from diverse perspectives. It provides readers with an overview of the issues, problems, and challenges related to well-being and happiness. The book is divided into three sections. It brings together researchers and practitioners from various disciplines, including psychology, sociology, and development studies. Each section includes chapters from leading academicians from across the world. The first section helps the reader understand happiness from a neuroscientific perspective and explores the relationship between happiness and subjective well-being. The second section of the book discusses the importance of building personal resources for happiness from a positive psychology point of view. The last section examines the importance of happiness in the workplace and suggests a sustainable development plan for happiness. It is a must-buy book for individuals nurturing critical thought and searching for a quintessential understanding of happiness. It presents a unique contribution to the literature with its multidisciplinary focus on specific topics.…

Paperback. Zustand: Brand New. 216 pages. 8.27x5.83x0.50 inches. In Stock.

Hardcover. Zustand: Brand New. 203 pages. 8.75x6.25x0.75 inches. In Stock.

Zustand: New. 2023. Paperback. . . . . . Books ship from the US and Ireland.

Gebunden. Zustand: New.

Kartoniert / Broschiert. Zustand: New.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides a comprehensive and enriching understanding of the construct of happiness from diverse perspectives. It provides readers with an overview of the issues, problems, and challenges related to well-being and happiness. The book is divided into three sections. It brings together researchers and practitioners from various disciplines, including psychology, sociology, and development studies. Each section includes chapters from leading academicians from across the world. The first section helps the reader understand happiness from a neuroscientific perspective and explores the relationship between happiness and subjective well-being. The second section of the book discusses the importance of building personal resources for happiness from a positive psychology point of view. The last section examines the importance of happiness in the workplace and suggests a sustainable development plan for happiness. It is a must-buy book for individuals nurturing critical thought and searching for a quintessential understanding of happiness. It presents a unique contribution to the literature with its multidisciplinary focus on specific topics.…

Taschenbuch. Zustand: Neu. Understanding Happiness | An Explorative View | Saamdu Chetri (u. a.) | Taschenbuch | xiii | Englisch | 2024 | Springer | EAN 9789819934959 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness.The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinkingand thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled 'Behavioural perspective'. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness,respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets,and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generatelong-lastinghappiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective,i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chaptersrelateto persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messagingsixthchapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninthison the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing.Addressingthe 'what' and 'how' of consumer happiness in the same book makes the book comprehensive.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness.The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinkingand thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled 'Behavioural perspective'. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness,respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets,and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generatelong-lastinghappiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective,i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chaptersrelateto persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messagingsixthchapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninthison the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing.Addressingthe 'what' and 'how' of consumer happiness in the same book makes the book comprehensive.…

Taschenbuch. Zustand: Neu. Consumer Happiness: Multiple Perspectives | Tanusree Dutta (u. a.) | Taschenbuch | Studies in Rhythm Engineering | xii | Englisch | 2022 | Springer | EAN 9789813363762 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Zustand: Brand New. 282 pages. 9.25x6.10x9.35 inches. In Stock.