Malhotra d k (16 Ergebnisse)

Zustand: New.

Zustand: New. pp. viii + 152 Figures.

Zustand: New. pp. viii + 296.

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780273657446. …

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780273657446. …

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. CD missing Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780273706892. …

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780273695301. …

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Disk missing Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780273706892. …

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780273695301. …

Softcover. Zustand: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Couverture différente. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Different cover. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Softcover. Zustand: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Couverture différente. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Different cover. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Softcover. Zustand: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Zustand: New.

Zustand: New. In English.

Contents Preface 1 Media economics 2 Global media in 21st century 3 Advertising media planning 4 Broadcasting and news media 5 Mass media and modern society 6 Theory of mass media 7 Market economy value and media culture 8 Economics of media globalization and communication 9 The political economy of the mass media 10 Media studies throughout the world 11 Concentration of media ownership in particular nations 12 Understanding the role of social media in marketing 13 New world information and communication order Bibliography IndexThe study of media economics involves both macroeconomics which examines the overall economic system at a national level and micro-economics which focuses on individual markets firms or consumers More specifically macro-economics deals with political economy aggregate production and consumption economic growth employment and inflation whereas microeconomics deals with specific markets market structure conduct and behaviour and the activity of producers and consumers The development of mass media telecommunications computer and other information technology has made such global integration possible The book is designed as an introductory text to the above paper encompassing vital information on all pertinent aspects Thus the material presented here would be of interest as well as of great use to the students teachers and professionals in the fields jacket 296 pp.…

Zustand: Like New. Used - Like New. This is a reproduction of an out of print title. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…