This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780273657446.

Bestandsnummer des Verk�ufers 8747517

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Bibliografische Details

Titel

Marketing Research: An Applied Approach

Verlag

Prentice Hall/Financial Times

Erscheinungsjahr

2003

Sprache

Englisch

ISBN-10

0273657445

ISBN-13

9780273657446

Einband

Softcover

Auflage

2. Auflage

Zustand

Fair

Gewicht

1550 Gramm

Verk�uferkataloge

Business

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Inhaltsangabe

Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing on the strengths of Malhotra's most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. - Two new chapters devoted to qualitative research to ensure the student fully understands why qualitative research is conducted, how it is conducted and the way in which qualitative data can be analysed. - Pioneering coverage of marketing research in an action research context. - Stunning photographs which encapsulate the essence of the subject in a creative way. - A series of Professional Perspectives which illustrate an array of applications and how different techniques combine to support the realities of marketing decision making. These are accompanied by questions and can be used as case studies. - Links, via the companion website, to a range of software packages, incl

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Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.

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