Maesincee suvit (23 Ergebnisse)

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Zustand: As New. : En 'Marketing Moves', Philip Kotler, Dipak Jain y Suvit Maesincee exploran cómo la globalización, Internet y la hipercompetición están transformando los mercados. Argumentan que el marketing debe evolucionar para priorizar la creación de valor para el cliente y adaptarse a un entorno donde los clientes son escasos. El libro presenta el concepto de 'marketing holístico', que integra el marketing tradicional con las capacidades digitales para construir relaciones a largo plazo con los stakeholders. Este enfoque permite a las empresas identificar nuevas oportunidades de valor, crear ofertas personalizadas y operar con alta calidad y velocidad, construyendo una plataforma de marketing completa para un mundo centrado en el cliente. EAN: 9781578516001 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Moves Autor: Philip Kotler| Dipak C. Jain| Suvit Maesincee Editorial: Harvard Business Review Press Idioma: en Páginas: 193 Formato: tapa dura.…

Hardcover. Zustand: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good paperback, light wear and creasing. Used book.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Hardcover. Zustand: Brand New. 193 pages. 9.50x5.75x1.00 inches. In Stock.

Zustand: New. In English.

Gebunden. Zustand: New. The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy t.

Zustand: leido. 1ª ed., 1ª imp. edición. rúst. 228.

Zustand: Sehr gut - gebraucht. Gebundene Ausgabe 248 S. Sehr guter Zustand, ohne Namenseintrag Marketing der Zukunft. Mit sense and response zu mehr Wachstum und Gewinn Zustand: 3, Sehr gut - gebraucht, Gebundene Ausgabe Campus-Verlag , 2002 248 S. , Marketing der Zukunft. Mit sense and response zu mehr Wachstum und Gewinn, Philip Kotler, Dipak C. Jain, Suvit Maesincee, 3593370778, BU388019.…

Buch. Zustand: Neu. Neuware - Forget the tired argument about 'old' versus 'new' economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity of customers, not products, calls for making marketing the primary driver of strategic planning and infrastructure effectiveness. Marketing can no longer create value by being seen only as a department whose main charge is to dispose of the company's products and services. The authors urge companies to broaden the marketing concept into a holistic framework, one in which companies and their collaborators become proficient at identifying new value creation opportunities and capable of delivering products, services, and experiences that more precisely match individual customer requirements. Thought provoking and comprehensive, this book shows how to build a complete marketing platform around the exploration, creation, and delivery of superior value to customers, collaborators, and the company itself.…

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Ottimo USATO. I. Mondo economico ITALIANO Internet, globalizzazione e ipercompetitività stanno trasformando radicalmente i mercati e il modo di operare nelle imprese. Il problema, sostengono gli autori, à che il marketing non ha saputo tenere il passo con l'evoluzione dei mercati. Oggi sono i clienti a scarseggiare, non i prodotti, e il marketing tradizionale per adeguarsi a questa realtà deve essere smontato e ridefinito. Il libro presenta un nuovo quadro di riferimento per elaborare e gestire le strategie e le attività di marketing.…

Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Deutsch | Produktart: Bücher | Keine Beschreibung verfügbar.

Zustand: Bueno. Paidós, 1998. Pág, 542. Med, 24x16. Rústica. Oct/15/7.