Dipak c jain (21 Ergebnisse)

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: As New. : En 'Marketing Moves', Philip Kotler, Dipak Jain y Suvit Maesincee exploran cómo la globalización, Internet y la hipercompetición están transformando los mercados. Argumentan que el marketing debe evolucionar para priorizar la creación de valor para el cliente y adaptarse a un entorno donde los clientes son escasos. El libro presenta el concepto de 'marketing holístico', que integra el marketing tradicional con las capacidades digitales para construir relaciones a largo plazo con los stakeholders. Este enfoque permite a las empresas identificar nuevas oportunidades de valor, crear ofertas personalizadas y operar con alta calidad y velocidad, construyendo una plataforma de marketing completa para un mundo centrado en el cliente. EAN: 9781578516001 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Moves Autor: Philip Kotler| Dipak C. Jain| Suvit Maesincee Editorial: Harvard Business Review Press Idioma: en Páginas: 193 Formato: tapa dura.…

Hardcover. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Hardback. Zustand: New. Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity of customers, not products, calls for making marketing the primary driver of strategic planning and infrastructure effectiveness. Marketing can no longer create value by being seen only as a department whose main charge is to dispose of the company's products and services. The authors urge companies to broaden the marketing concept into a holistic framework, one in which companies and their collaborators become proficient at identifying new value creation opportunities and capable of delivering products, services, and experiences that more precisely match individual customer requirements.Thought provoking and comprehensive, this book shows how to build a complete marketing platform around the exploration, creation, and delivery of superior value to customers, collaborators, and the company itself.…

Hardcover. Zustand: Brand New. 193 pages. 9.50x5.75x1.00 inches. In Stock.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New. In English.

Zustand: New.

Zustand: As New. Unread book in perfect condition.

hardcover. Zustand: New. In shrink wrap. Looks like an interesting title.

Gebunden. Zustand: New. The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy t.

Zustand: leido. 1ª ed., 1ª imp. edición. rúst. 228.

Zustand: Sehr gut - gebraucht. Gebundene Ausgabe 248 S. Sehr guter Zustand, ohne Namenseintrag Marketing der Zukunft. Mit sense and response zu mehr Wachstum und Gewinn Zustand: 3, Sehr gut - gebraucht, Gebundene Ausgabe Campus-Verlag , 2002 248 S. , Marketing der Zukunft. Mit sense and response zu mehr Wachstum und Gewinn, Philip Kotler, Dipak C. Jain, Suvit Maesincee, 3593370778, BU388019.…

Brossura. Edizione italiana a cura di Walter Giorgio Scott. Mondo Economico 58 Numero di tavole: 0 pp.182 9788883633324 altezza 22 larghezza 0 Esemplare in buone condizioni.Copertina con tracce di polvere.Tagli ingialliti e con tracce di polvere.Pagine ingiallite ai bordi. Sparse sottolineature e note a margine a matita.…

Hardback. Zustand: New. Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity of customers, not products, calls for making marketing the primary driver of strategic planning and infrastructure effectiveness. Marketing can no longer create value by being seen only as a department whose main charge is to dispose of the company's products and services. The authors urge companies to broaden the marketing concept into a holistic framework, one in which companies and their collaborators become proficient at identifying new value creation opportunities and capable of delivering products, services, and experiences that more precisely match individual customer requirements.Thought provoking and comprehensive, this book shows how to build a complete marketing platform around the exploration, creation, and delivery of superior value to customers, collaborators, and the company itself.…

Zustand: Ottimo USATO. I. Mondo economico ITALIANO Internet, globalizzazione e ipercompetitività stanno trasformando radicalmente i mercati e il modo di operare nelle imprese. Il problema, sostengono gli autori, à che il marketing non ha saputo tenere il passo con l'evoluzione dei mercati. Oggi sono i clienti a scarseggiare, non i prodotti, e il marketing tradizionale per adeguarsi a questa realtà deve essere smontato e ridefinito. Il libro presenta un nuovo quadro di riferimento per elaborare e gestire le strategie e le attività di marketing.…

copertina morbida. Zustand: buone. Zustand des Schutzumschlags: buone. Con questo volume, concepito e scritto per essere letto nello spazio di un weekend, disponiamo di una guida per comprendere le nuove realtà di mercato nell'era digitale e, soprattutto, per ripensare le strategie e le pratiche del marketing. Il che equivale a dire le strategie e le pratiche attraverso le quali le imprese conseguono positivi risultati di mercato. Il modello classico del marketing deve essere sintonizzato sugli scenari futuri. Il marketing perderà di efficacia se gli si continuerà ad assegnare esclusivamente il compito di promuovere la vendita dei prodotti esistenti, vale a dire se lo si manterrà aderente al modello del make-and-sell, del "produci e vendi". Chi si occupa di marketing deve essere maggiormente coinvolto nel decidere quali prodotti promuovere. Le imprese di successo stanno adottando un modello di marketing fondato sul sense-and-respond, cioè "ascolta e rispondi". La tesi di fondo di questo libro è che le imprese devono adottare un processo di marketing maggiormente "olistico" per ideare, creare ed erogare valore attraverso il continuo rinnovamento dei propri mercati. Il marketing olistico è un ampliamento del marketing tradizionale. Chi adotta il marketing olistico ha successo perché sviluppa e gestisce un sistema di valore superiore nel quale gli input necessari a definire l'offerta e tutti gli output sono integrati e realizzati a un livello elevato di qualità, servizio e rapidità. WALTER GIORGIO SOTT (illustrator).…

Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Deutsch | Produktart: Bücher | Keine Beschreibung verfügbar.