Josh weltman (25 Ergebnisse)

Hardback. Zustand: Good. The author says it best: This book is for people like you and me. People who go to work and--using words, pictures, music, and stories--are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something. Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper's credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling--one of which is behind everything from a national television campaign to an email blast. There's the ad that makes people curious--want to know more? That creates a sense of urgency--limited time offer That increases market share--why we're unique, or just better. And the ad that protects margins--thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is 'You know I play a fictional advertising executive, right?' That's usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman. --from the Foreword by Jon Hamm.…

Paperback. Zustand: Very Good. Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.…

Paperback. Zustand: Good. Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.…

Paperback. Zustand: Fair. Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.…

Paperback. Zustand: Very Good. Illustrated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: New. 208.

Zustand: New. "Mad Men" co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. Num Pages: 192 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 205 x 152 x 20. Weight in Grams: 298. . 2015. Paperback. . . . . Books ship from the US and Ireland.…

Zustand: New. In English.

Zustand: Fine. Très bon état - L'ouvrage qui n'a jamais été lu peut présenter de légères traces de stockage mais est du reste en très bon état. envoi rapide et soigné dans un emballage adapté depuis France. 14x22x2cm. 2015. Broché. 177 pages. Fine.

Zustand: Fine. French édition - Livre issu de déstockage JAMAIS LU présentant des marques de manipulation sur la couverture et/ou les pourtours mais demeurant en très bon état d'ensemble.Expédition sous blister dans une enveloppe matelassée depuis la France. 14x22x2cm. 2015. Broché. 177 pages. Fine.

Zustand: Fine. French édition - Livre issu de déstockage JAMAIS LU présentant des petits plis cornes marques de manipulation sur la couverture et/ou les pourtours mais demeurant en très bon état d'ensemble.Expédition sous blister dans une enveloppe matelassée depuis la France. 14x22x2cm. 2015. Broché. 177 pages. Fine. …

Zustand: Fine. French édition - Livre issu de déstockage JAMAIS LU présentant des marques de manipulation sur la couverture et/ou les pourtours mais demeurant en très bon état d'ensemble.Expédition sous blister dans une enveloppe matelassée depuis la France. 14x22x2cm. 2015. Broché. 177 pages. Fine.

Zustand: Fine. French édition - Livre issu de déstockage JAMAIS LU présentant des marques de manipulation sur la couverture et/ou les pourtours mais demeurant en très bon état d'ensemble.Expédition sous blister dans une enveloppe matelassée depuis la France. 14x22x2cm. 2015. Relié. 177 pages. Fine.

Taschenbuch. Zustand: Neu. Neuware - How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it. Here's how you can do it. And do it better. …

Zustand: New. &Uumlber den AutorJosh Weltman is the advertising consultant and a co-producer on the hit show Mad Men. A creative director for more than 25 years, he s worked on advertising and marketing campaigns for both global brands and boutique c.

Taschenbuch. Zustand: Neu. Seducing Strangers | How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets) | Josh Weltman | Taschenbuch | Kartoniert / Broschiert | Englisch | 2015 | Workman Publishing | EAN 9780761181750 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…

Zustand: very good. vendeur pro, expedition soignee en 24/48h.Le livre peut montrer des signes d'usure dus à son utilisation, des défauts esthétiques tels que des rayures, des bosses et/ou des coins legerement endommages.