Seducing Strangers: How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets)

Josh Weltman

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Sprache: Englisch

Verlag: Workman Publishing, 2015

0761184953 / 9780761184959

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Artikelbeschreibung des Verkäufers

The author says it best: This book is for people like you and me. People who go to work and--using words, pictures, music, and stories--are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something. Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper's credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling--one of which is behind everything from a national television campaign to an email blast. There's the ad that makes people curious--want to know more? That creates a sense of urgency--limited time offer That increases market share--why we're unique, or just better. And the ad that protects margins--thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is 'You know I play a fictional advertising executive, right?' That's usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman. --from the Foreword by Jon Hamm.…

Bestandsnummer des Verkäufers 00107043465

Titel
Seducing Strangers: How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets)
Autor
Josh Weltman
Verlag
Workman Publishing
Erscheinungsjahr
2015
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
0761184953
ISBN-13
9780761184959

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

AbeBooks-Verkäufer/-in seit 20. Dezember 2007

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