Edward bernays (250 Ergebnisse)

Paperback. Zustand: Good. 2019 Reprint of 1923 Edition. Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as the father of public relations. He was named one of the 100 most influential Americans of the 20th century by Life. Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike. It is a revolutionary work on public relations and gained special attention as an early effort to define and theorize this new discipline. Citing works of writers such as Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and his own double uncle Sigmund Freud, he described the masses as irrational and subject to herd instinct--and outlined how skilled practitioners could use crowd psychology and psychoanalysis to control them in desirable ways. His influence continues to this day. …

Paperback. Zustand: Good. "Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."--Noam Chomsky "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."--Edward Bernays A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.…

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Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Good. Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.…

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Paperback. Zustand: Very Good. Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest. Edward L. Bernays (1892-1995) helped found the profession of counsel on public relations. From 1919, in partnership with his wife, Doris E. Fleischman, he advised a Who's Who of industry, profit and nonprofit organizations, and government. A graduate of Cornell University, Bernays was Professor of Public Relations at New York University and the University of Hawaii.…

Paperback. Zustand: Very Good. Edward Bernays was a member of this massive Jesuit machine. His uncle, Sigmund Freud, was a master Jesuit manipulator who influenced Bernays in countless ways. Freud was thought to have brought out and fully developed the narcissist in Bernays, who was known to all as a braggart. After the success of his first book, Crystallizing Public Opinion, in 1923, Bernays furthered his research on manipulating members of our herd society. The work culminated in his second book, Propaganda. Like other Jesuit machinations, this book blatantly shoved this resurrected term propaganda right in the faces of all Americans. It taunted people with the knowledge of how innocent people are cleverly coaxed into following the order du jour, almost always without the patient being aware they were being led around by a nose ring. Bernays was a brilliant manipulator who taught his techniques to hundreds of force-multipliers who, in turn, unleashed the insidious practices on the world. This current volume has been revamped in a number of ways: lightly edited for clarity, subheadings added to improve readability, paragraphs broken up into more managable reads, newly designed interior and cover. Our current volume is a remake of Bernays' original book. Our version does not include commentary on Bernays' thoughts or ideas, nor is it meant to. We have preserved this man's brilliant, if not twisted, thoughts on how to manage an entire population of subservient people, using a few provocative words and phrases that crawl under the skin of our easily programmed minds. Our hope is that this updated version of a masterpiece will be read, studied and shared by a new generation of students and casual readers. Please form your own thoughts, opinions, beliefs and hypotheses. Beyond this, our wish for you is that you use this new-found information to do some good in this world. Bernays thrust this material into our faces nearly a hundred years ago and flaunted his jesuitical power over our subconscious mind. It is now our duty and responsibility to understand his methods so we may protest, if not counter entirely, any attempt to control our beautiful minds. Knowledge isn't just power. Applied correctly, it all but guarantees victory in any arena.…

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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

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Zustand: Fair. : En este influyente libro, Edward Bernays, considerado el padre de las relaciones públicas, explora las técnicas de manipulación de la opinión pública. Analiza cómo los gobiernos y las corporaciones utilizan la propaganda para influir en el pensamiento y el comportamiento de las masas. Bernays ofrece una visión inquietante de cómo se moldea el consentimiento en la sociedad moderna, revelando las estrategias utilizadas en política, negocios, arte, ciencia y educación para controlar la opinión pública.'Propaganda' es una obra esencial para comprender el poder de la persuasión y la manipulación en el mundo actual. Bernays examina cómo se utilizan las técnicas de propaganda para crear una realidad fabricada y cómo los ciudadanos pueden protegerse de la influencia de la propaganda. EAN: 9780970312594 Tipo: Libros Categoría: Negocios y Economía|Educación Título: Propaganda Autor: Edward L. Bernays Editorial: Ig Publishing Idioma: en Páginas: 175 Formato: tapa blanda.…

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Paperback. Zustand: Brand New. 64 pages. 6.14x0.15x9.21 inches. In Stock.

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