Verlag: Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Sprache: Englisch
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
EUR 5,57
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In den WarenkorbHardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Verlag: Harvard Business Review Press, 2001
ISBN 10: 0875847641 ISBN 13: 9780875847641
Sprache: Englisch
Anbieter: Better World Books, Mishawaka, IN, USA
EUR 7,91
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In den WarenkorbZustand: Good. Used book that is in clean, average condition without any missing pages.
Verlag: Harvard Business Review Press, 2001
ISBN 10: 0875847641 ISBN 13: 9780875847641
Sprache: Englisch
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
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In den WarenkorbHardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Verlag: Harvard Business Review Press, 1993
ISBN 10: 0875843298 ISBN 13: 9780875843292
Sprache: Englisch
Anbieter: Better World Books, Mishawaka, IN, USA
EUR 7,79
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In den WarenkorbZustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
EUR 14,06
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In den WarenkorbZustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
Anbieter: Better World Books: West, Reno, NV, USA
EUR 8,18
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In den WarenkorbZustand: Good. Used book that is in clean, average condition without any missing pages.
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
EUR 19,80
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In den WarenkorbZustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
EUR 5,80
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In den WarenkorbPaperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.85.
EUR 5,80
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In den WarenkorbPaperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.85.
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In den WarenkorbPaperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.
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In den WarenkorbHardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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In den WarenkorbHardcover. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
EUR 12,27
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In den WarenkorbHardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
EUR 12,27
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In den WarenkorbHardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
EUR 26,34
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In den WarenkorbZustand: Sehr gut. 969 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Sprache: Englisch Gewicht in Gramm: 969 Gebundene Ausgabe, Maße: 19.05 cm x 3.18 cm x 24.77 cm.
Verlag: Harvard Business Review Press, 2001
ISBN 10: 0875847641 ISBN 13: 9780875847641
Sprache: Englisch
EUR 8,00
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In den WarenkorbZustand: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
EUR 29,99
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In den WarenkorbHardcover. Zustand: Bon. Ancien livre de bibliothèque avec équipements. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1990. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations c ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 1990. Ammareal gives back up to 15% of this item's net price to charity organizations.
Verlag: Springer Science & Business Media, 2008
ISBN 10: 0387725784 ISBN 13: 9780387725789
Sprache: Englisch
Anbieter: Bookbot, Prague, Tschechien
EUR 31,36
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In den WarenkorbZustand: Fair. Beschriftungen / Markierungen; Leichte Risse.
Verlag: Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Sprache: Englisch
Anbieter: Hubert Colau, LA BAZOCHE GOUET, Frankreich
EUR 10,00
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbZustand: 2. Relià sous jaquette, parfait à tat.
Verlag: Harvard Business Manager 1 Von der Theorie zur Pra 1 1997, 1997
Anbieter: Sigrun Wuertele buchgenie_de, Altenburg, Deutschland
EUR 46,99
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In den WarenkorbZustand: Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, ohne Namenseintrag, 4390801628500Wachstumschancen. Nutzen Sie Ihr Know-how für neue Geschäftge. Ausgebrannt. Aus rentablen Kunden vollen Nutzen ziehen. Bamboo-Connection. Workflow-Systeme Zustand: 2, Sehr gut - gebraucht, Taschenbuch Harvard Business Manager 1 Von der Theorie zur Pra , 1 1997 , Wachstumschancen. Nutzen Sie Ihr Know-how für neue Geschäftge. Ausgebrannt. Aus rentablen Kunden vollen Nutzen ziehen. Bamboo-Connection. Workflow-Systeme, Harry Levinson, Robert C. Blattberg, Horst Wildemann, Murray Weidenbaum, August-Wilhelm Scheer.
Anbieter: Goodwill Northern Illinois, Rockford, IL, USA
EUR 12,25
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In den WarenkorbZustand: very_good. The book has been used but is in very good condition. There is no obvious damage to the cover and the dust jacket is included for hard covers. There are no missing or damaged pages and no underlining highlighting of text or writing in the margins.
EUR 99,20
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In den WarenkorbZustand: NEW.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 121,95
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In den WarenkorbZustand: New. In.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 182,26
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In den WarenkorbZustand: New. In.
Verlag: Springer New York, Springer New York Jan 2008, 2008
ISBN 10: 0387725784 ISBN 13: 9780387725789
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
EUR 192,59
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware -Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today¿s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise¿from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.'This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics.' (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)'A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years.' (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)'The title tells a lot about the book's approach¿though the cover reads, 'database,' the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story ¿ in case after case ¿ which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization.' (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)'In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject.' (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 896 pp. Englisch.
Verlag: Springer New York, Springer New York, 2008
ISBN 10: 0387725784 ISBN 13: 9780387725789
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 198,19
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.'This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics.' (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)'A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years.' (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)'The title tells a lot about the book's approach-though the cover reads, 'database,' the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story - in case after case - which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization.' (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)'In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject.' (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University).
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 200,82
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 1st edition. 872 pages. 9.20x6.10x1.70 inches. In Stock.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 281,52
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 871 pages. 9.25x6.50x1.50 inches. In Stock.
Verlag: Springer-Verlag New York Inc., 2008
ISBN 10: 0387725784 ISBN 13: 9780387725789
Sprache: Englisch
Anbieter: Kennys Bookstore, Olney, MD, USA
EUR 291,81
Währung umrechnenAnzahl: 15 verfügbar
In den WarenkorbZustand: New. Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples. Series: International Series in Quantitative Marketing. Num Pages: 872 pages, 106 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 48. Weight in Grams: 1304. . 2008. 2008th Edition. Hardcover. . . . . Books ship from the US and Ireland.