Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Bestandsnummer des Verk�ufers E20K-00661

Verk�ufer kontaktieren

Diesen Artikel melden

Bibliografische Details

Titel: Customer Equity: Building and Managing Relationships As Valuable Assets
Verlag: Harvard Business Review Press
Erscheinungsjahr: 2001
Sprache: Englisch
ISBN-10: 0875847641
ISBN-13: 9780875847641
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: Schutzumschlag

�ber diesen Titel

Inhaltsangabe

What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace.
Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the "activity-based management" of a company's marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions.

�ber die Autorin bzw. den Autor

Jacquelyn S. Thomas is a Professor at Emory's Goizueta School of Business in Atlanta.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.

Zur Homepage des Verk�ufers

Verbandsmitglied

Verbandsmitglieder verpflichten sich, h�chste Standards einzuhalten. Sie garantieren die Echtheit aller zum Verkauf angebotenen Objekte. Ihre Objektbeschreibungen sind sachkundig und genau, etwaig vorhandene M�ngel oder Restaurationen werden offengelegt. Die Ansetzung der Verkaufspreise erfolgt nach akkurater Recherche. Alle Verk�ufe werden stets fair und redlich abgewickelt.

Unternehmensdaten des Verk�ufers

Wonder Book
Wonder Book and Video, 1550 Tilco Drive, Frederick, MD, 21704, U.S.A.

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

We want you to be satisfied with the book you order. Our general description is
conservative and the book should be as good or better than our general
description
may indicate.

As we often get many requests for the same book, in some cases the book may
already be sold. We will email you regarding the availability.

RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business
days and U.S. Standard Shipments usually arrive within 6-9 business days,
Priority 3-6. We want you to be...

Mehr Information

Widerrufsbelehrung

Versandbedingungen

STANDARD DOMESTIC U.S. SHIPPING IS FREE. Priority Shipping is only $6.99 for first item, $1 each additional. Orders ship within 2 business days. Shipping outside of U.S. is typically between $8-13 and takes between 8-15 business days. Heavier books may require additional shipping. Faster Needs Please Inquire.

Versandkosten von USA nach Deutschland

Versandkosten von USA nach Deutschland
Bestellmenge	7 bis 15�Werktage	4 bis 9�Werktage
Erster Artikel	EUR 21.30	EUR 85.18

Die Versandzeiten werden von den Verk�uferinnen und Verk�ufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, k�nnen Verz�gerungen unterliegen. Eventuell anfallende Abgaben oder Geb�hren sind von der K�uferin bzw. dem K�ufer zu tragen. Die Verk�uferin bzw. der Verk�ufer kann Sie bez�glich zus�tzlicher Versandkosten kontaktieren, um einen m�glichen Anstieg der Versandkosten f�r Ihre Artikel auszugleichen.