anil chawla (21 Ergebnisse)

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Hardcover. Zustand: New. Contents: Foreword. Preface. 1. ACM PC Lal: The Quiet Orchestrator: The Eagle s View/Anil Chopra. 2. Squaring Off : The Balance of Forces and its Implications/Vikram Singh. 3. Offensive Operations in the West: A Calibrated Approach/VK Jimmy Bhatia. 4. Offensive Air Operations in the Eastern Theatre: The Coercive Impact and Some Lessons/Harish Masand. 5. Air-Land Operations in the East: The Game Changer/Arjun Subramaniam. 6. The Battle of Longewala: The Quick Response and Decisive Impact of Air Power/Bharat Kumar. 7. The Bombing Saga: Canberra and Antonov-12 Operations in the 1971 War/PVS Jagan Mohan. 8. Game-Changing Helicopter Employment/Rajesh Isser. 9. Forward Air Controllers: Significant Operational Role/HK Bajaj. 10. Operational Approach and Psyche of Pakistan Air Force/Diptendu Choudhury. 11. How did the 1971 War Alter Pakistan s Strategic Posture?/Shalini Chawla. 12. Fifty Years after the 1971 War: Revisiting India s National Strategy/Kapil Kak. 13. Nuclear Weapons and Conventional War: Changes in Indo-Pak Dynamics from 1971 to 2021/Manpreet Sethi. Narratives and Interactions. Fifty years after the Indo-Pakistan War of 1971, it is time to recollect the great military campaigns and reflect on the lessons and changes that have helped make India a stronger power. The two-front 13-day war began with the anticipated Pakistan Air Force (PAF) pre-emptive strike on December 3, 1971. Code-named Operation Chengiz Khan , the PAF targeted 11 Indian Air Force (IAF) airbases and other installations. This also paved the way for India s formal entry into the war for East Pakistan s Independence, and ultimately, creation of Bangladesh. The war ended with surrender of Pakistan s Eastern Command in Dhaka on December 16, 1971 and over 93,000 Pakistani personnel were taken prisoner. The IAF was engaged in every facet of air operations, and air power was indeed a significant contributor to the historic victory. The 1971 air war was one among the last in which classic close combat took place between two major Air Forces. The air war saw clear air superiority being established against a major Air Force. The war ended with the birth of a nation. It was also the largest surrender of a force after the Second World War. The book records the diverse aspects of the air operations during the war in correct perspective and explores the lessons highlighting some outstanding examples of jointmanship. The book revisits India s national strategy during that period, and analyses how the 1971 War altered Pakistan s strategic posture that we see today.

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Paperback. Zustand: Brand New. 200 pages. 5.50x0.42x8.50 inches. In Stock.

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Contents 1 Introduction 2 Sales and Marketing Relationship 3 Selling Techniques and Methods 4 Retailing and Wholesale 5 Role of Marketing 6 Consumer Behaviour 7 Buyer Decision Processes 8 Role of Advertising 9 Role of Customer 10 Supply Chain Management 11 Communication Skills Bibliography Index The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies This exciting new book combine scholarly international research with relevant and contemporary examples from markets and brands across the world The aim of this book is to give the student a comprehensive overview of the current state of academic and practitioner thinking on Sales Management Sales Management is attainment of an organizations sales goals in an effective and efficient manner through planning staffing training leading and controlling organizational resources Revenue sales and sources of funds fuel organizations and the management of that process is the most important function The ideas in this book are equally applicable to all types of companies whether they are offering products or services or consumer or industrial goods or serving old or new economy market jacket 432 pp.

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Taschenbuch. Zustand: Neu. Neuware - Come and join a middle-class woman's inspiring journey where she battles multiple occurrences of cancer with courage, resilience, family support, and unwavering belief in the Almighty. When Renu was diagnosed with cancer, she was devastated but chose not to surrender. As if this was not enough, due to an autoimmune disease called uveitis, she lost vision for almost two years. To top it all, the cancer recurred, and she underwent treatment multiple times. None of this could dampen her spirit and faith. Each time her world was turned upside down, she faced adversity with courage, resilience, and faith in the Almighty and braved all odds, including the loss of many loved ones, some quite prematurely. Through tears and triumphs, she unearthed the infinite capacity of the invincible human spirit in facing extreme adversity. This book is a heartrending and inspiring account that reminds us of the resilience that resides within each of us and the extraordinary strength that emerges when we refuse to surrender to our circumstances. This powerful memoir will resonate with readers who have faced adversity, offering solace, inspiration, and a profound sense of hope. She lives on, spreading smiles and happiness all around. Her story will be a beacon of hope for people facing similar situations. Renu's story is a testament to the capacity of the human heart to endure and heal and the triumph of the human spirit over seemingly insurmountable odds.Read on.

Paperback. Zustand: Brand New. 202 pages. 6.14x0.46x9.21 inches. In Stock.

Zustand: New. 2026. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

Contents Preface 1 Introduction 2 Types of marketing research 3 Methods of marketing research 4 Meta analysis and reliability 5 Validity sugging and frugging 6 Marketing research process 7 Marketing techniques 8 Analysis and models in marketing research 9 Strategies in marketing 10 Market research Bibliography Index This book discuss the marketing research industry with a brief treatment of both suppliers and users The body of the text takes a micro level approach detailing each and every step of the marketing research process In describing the marketing research process a decision oriented perspective has been adopted to help studies who are future managers and researchers make better decisions Marketing Research is written in a clear and accessible style using many examples real life case histories and discussions of current issues in marketing research and customer information management that makes it very suitable for supporting the delivery of single semester modules on marketing research jacket 312 pp.

Zustand: New. Anil Kumar Chawla retired as the Flag Officer Commanding-in-Chief, Southern Naval Command, Indian Navy, and is currently an Adjunct Professor at the Rashtriya Raksha University, India.This book examines the role of maritime power in the.

Taschenbuch. Zustand: Neu. Neuware - This book examines the role of maritime power in the 'Chinese Dream' of becoming the pre-eminent global power by 2049, a century after the establishment of the People's Republic of China (PRC). The book argues that China seeks to use its maritime power as part of its quest to attain Great Power status by employing it to these areas: provide deterrence in the maritime domain; assure availability of resources; protecting its sea lines of communication; and in the economic domination of specific developing countries in Asia, Africa, Oceania and South America. Based on a careful examination of primary sources, especially China's defence white papers and essential works on the topic by prominent Chinese military analysts and institutions, the author systematically unpacks interpretations and analysis of China's evolving concepts of maritime power. The book traces China's development and use of maritime power over its long-recorded history, especially from the time it became the People's Republic of China (1950) to the present (2024) and links the country's maritime past with the present. A comprehensive and detailed study of the evolution of Chinese concepts of maritime power and how it forms an important part of the rejuvenation of the nation and the projection of China as a global power by mid-century, this book will be of interest to researchers studying Asian and Chinese Studies, Military Studies and policy makers at think tanks and government agencies.

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Hardcover. Zustand: Brand New. 256 pages. 9.19x6.13x9.21 inches. In Stock.

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