chawla anil kumar (13 Ergebnisse)

Contents 1 Introduction 2 Sales and Marketing Relationship 3 Selling Techniques and Methods 4 Retailing and Wholesale 5 Role of Marketing 6 Consumer Behaviour 7 Buyer Decision Processes 8 Role of Advertising 9 Role of Customer 10 Supply Chain Management 11 Communication Skills Bibliography Index The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies This exciting new book combine scholarly international research with relevant and contemporary examples from markets and brands across the world The aim of this book is to give the student a comprehensive overview of the current state of academic and practitioner thinking on Sales Management Sales Management is attainment of an organizations sales goals in an effective and efficient manner through planning staffing training leading and controlling organizational resources Revenue sales and sources of funds fuel organizations and the management of that process is the most important function The ideas in this book are equally applicable to all types of companies whether they are offering products or services or consumer or industrial goods or serving old or new economy market jacket 432 pp.

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Paperback. Zustand: Brand New. 202 pages. 6.14x0.46x9.21 inches. In Stock.

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Contents Preface 1 Introduction 2 Types of marketing research 3 Methods of marketing research 4 Meta analysis and reliability 5 Validity sugging and frugging 6 Marketing research process 7 Marketing techniques 8 Analysis and models in marketing research 9 Strategies in marketing 10 Market research Bibliography Index This book discuss the marketing research industry with a brief treatment of both suppliers and users The body of the text takes a micro level approach detailing each and every step of the marketing research process In describing the marketing research process a decision oriented perspective has been adopted to help studies who are future managers and researchers make better decisions Marketing Research is written in a clear and accessible style using many examples real life case histories and discussions of current issues in marketing research and customer information management that makes it very suitable for supporting the delivery of single semester modules on marketing research jacket 312 pp.

Zustand: New. Anil Kumar Chawla retired as the Flag Officer Commanding-in-Chief, Southern Naval Command, Indian Navy, and is currently an Adjunct Professor at the Rashtriya Raksha University, India.This book examines the role of maritime power in the.

Taschenbuch. Zustand: Neu. Neuware - This book examines the role of maritime power in the 'Chinese Dream' of becoming the pre-eminent global power by 2049, a century after the establishment of the People's Republic of China (PRC). The book argues that China seeks to use its maritime power as part of its quest to attain Great Power status by employing it to these areas: provide deterrence in the maritime domain; assure availability of resources; protecting its sea lines of communication; and in the economic domination of specific developing countries in Asia, Africa, Oceania and South America. Based on a careful examination of primary sources, especially China's defence white papers and essential works on the topic by prominent Chinese military analysts and institutions, the author systematically unpacks interpretations and analysis of China's evolving concepts of maritime power. The book traces China's development and use of maritime power over its long-recorded history, especially from the time it became the People's Republic of China (1950) to the present (2024) and links the country's maritime past with the present. A comprehensive and detailed study of the evolution of Chinese concepts of maritime power and how it forms an important part of the rejuvenation of the nation and the projection of China as a global power by mid-century, this book will be of interest to researchers studying Asian and Chinese Studies, Military Studies and policy makers at think tanks and government agencies.

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Hardcover. Zustand: Brand New. 256 pages. 9.19x6.13x9.21 inches. In Stock.

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