Getting Better with Age: Improving Marketing in the Age of Aging - Hardcover

Über die Autorinnen und Autoren

Peter Hubbell is the Founder and CEO of BoomAgers, an industry-leading advertising agency dedicated to the Baby Boomer generation and global aging. He was recently named a 2014 Global Agency Innovator by The Internationalist Magazine. He is the author of The Old Rush (2014).

PETER HUBBELL is the Founder and CEO of BoomAgers, the preeminent advertising agency and brand consultancy dedicated to the aging consumer. Since starting BoomAgers and publishing his first book, The Old Rush, Peter has emerged as a leading voice in the global aging conversation. He is a widely sought expert on the topic and is a regular contributor to HuffingtonPost, Mediapost, 33 Voices and other influential marketing content providers.As an accomplished advertising executive with a career spanning 30 plus years, Peter has had an impact at some of the world's best-known agencies. His body of work includes memorable campaigns for blue-chip global marketers including General Mills, Pillsbury and Procter & Gamble, now also a client at BoomAgers. Getting Better With Age is rich on insight into aging and draws from the author's extensive hands on experiences in advertising. Peter takes readers on a journey through the phenomenon of aging – from the science to the mythology to the implications. As a companion to The Old Rush, this new work is spot on for marketers who have come to appreciate the extraordinary value in marketing to age and are looking for inspiration and practical advice to shape the conception of world class marketing programs.